Divisional Vice-President

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to  goeasy ! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as  Waterstone Canada’s Most Admired Corporate Cultures ,  Canada’s Top Growing Companies , and the  TSX
30 , highlighting us as the top performers on the TSX. We’re also honoured to be named a  Greater Toronto Top Employer  and recognized by  Great Place to Work®  as having the  Best Workplaces for Women  &  Most Trusted Executive Teams , and included on  TIME Magazine’s 2025 list of Canada’s Best Companies . These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through  easyhome ,  easyfinancial , and  Lend Care .

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

Role Overview
We are seeking a  Divisional Vice-President (DVP)  to lead and own continued and sustainable profitable growth of Division 1 retail financial services portfolio. Reporting to the Senior Vice-President, easyfinancial Retail, the DVP will provide strategic leadership and coaching to a team of 8 Regional Managers and approximately 73 branch locations across British Columbia, Alberta & Saskatchewan.

The DVP will create and maintain an environment of peak performance, excellent sales and customer service, strong collections execution; and be accountable for the P&L of their respective Division including all revenue and costs, and for achieving financial goals and targets. They will be tasked to ensure consistent process execution across all retail locations, and for coaching, training, and mentoring within the Division – and to bring best practices back to leadership centrally.

This individual will have an exceptional grasp of the consumer finance & retail landscape in Canada including environmental/geographic drivers and will possess a good understanding of domestic and global retail trends.

Responsibilities (not limited to)

Lead and communicate a shared vision for Division 1, building morale and clarity across all branch teams, with regular in-person engagement at Mississauga HQ to ensure alignment and collaboration.

Influence and persuade regional managers and branch teams to adopt best practices, drive change initiatives, and achieve divisional goals through effective communication and relationship-building.

Drive results by motivating teams to exceed sales, collections, and profitability targets, establishing clear accountabilities, and monitoring progress across all western branches.

Take full accountability for divisional performance, including financial outcomes, compliance, and operational excellence, proactively resolving issues and driving continuous improvement.

Coach and develop others by dedicating quality time to mentoring regional managers and branch leaders, supporting their growth, and managing succession planning to build a strong talent pipeline.

Apply strategic thinking to navigate complex market dynamics, develop long‑term growth strategies for western Canada, and ensure divisional plans align with corporate objectives.

Plan and set priorities by identifying key operational actions, leveraging planning systems, and maximizing internal resources to optimize efficiency and achieve divisional goals.

Manage strategic talent by attracting, hiring, engaging, and developing top performers, ensuring the right people are in the right roles to build a high‑performing team.

Make deliberative decisions by gathering and evaluating relevant information, balancing risk and opportunity, and making informed choices that support…