Vice President, Market Strategy and Understanding

Vice President, Market Strategy and Understanding

Toronto, ON, Canada (Hybrid)

We are seeking a dynamic and experienced Vice President for a one-year contract position in our Toronto office. There is a potential for this role to be extended based on business needs. This strategic role is pivotal in leading key client relationships and driving business growth within our team. The ideal candidate will be a commercially-minded leader with a passion for delivering insights that drive client success.

Please note:

this is a 12 month contracted position. It is a full time position, eligible for benefits and has the potential to be moved into a full time role.

Your role will be focused on three core pillars of responsibility:

• Serve as the strategic lead for a roster of 3-4 key clients, fostering deep, consultative partnerships by understanding their business challenges, organizational culture, and strategic objectives.
• Act as a trusted advisor, designing and delivering research solutions that address core business issues and anticipate future client needs.
• Consult with multiple client contacts to identify and prioritize solutions, ensuring Ipsos delivers exceptional value and service.

• Drive business development by identifying and pursuing opportunities with new and existing clients, leading the creation of compelling proposals, and responding effectively to RFPs.
• Partner strategically with internal teams on new business leads to identify and close opportunities.
• Become fully knowledgeable about Ipsos product offerings to be able to recommend the right approaches to tackle the right business questions.
• Go beyond revenue and gross margin, considering the entire P&L for the projects you run, effectively managing resources and costs to meet profitability targets.

• Understand the client’s needs in the context of the broader business issue(s) and design research to address those objectives.
• Lead and guide a high-performing research team, ensuring the delivery of exceptional analytic insights and client deliverables that exceed expectations.
• Promote operational excellence by identifying and implementing more efficient processes, with a focus on improving project profitability and delivering value.
• Have relationships across multiple levels and divisions within the organization; be able to leverage/manage internal resources to help execute on projects.
• Have the technical skills needed to help troubleshoot issues and work with the team and client stakeholders to resolve them.

• At least 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development, including crafting persuasive proposals and growing accounts.
• Strong experience with survey design, sampling plans, and analysis.
• Excellent communication and storytelling skills with a talent for translating complex data into easy-to-understand, actionable insights.
• Experience that ideally includes consumer, brand, and shopper insights and techniques.
• Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research.
• Experience managing high performing research teams.
• Experience working in the Financial Services sector (preferred)

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $120,000-$130,000 CAD. Your final base salary will be determined based on several non-discrimatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

At Ipsos you’ll…