Associate Vice President, Corporate Communications

Canadian Tire Corporation is seeking a results driven, customer centric communications leader to help shape and elevate the corporate voice of one of Canada’s most trusted companies. This role is for a strategic thinker, seasoned advisor and confident orchestrator who thrives at the intersection of business, reputation, and storytelling, and who is energized by leading teams through complexity and change.
Reporting directly to the Vice President of Communications, the Associate Vice President, Corporate Communications is responsible for providing senior leadership in designing and implementing integrated corporate communications strategies. These initiatives are aimed at supporting business objectives, building trust, and enhancing both brand and corporate reputation across CTC and its group of companies. This leader will act as a trusted advisor to senior leaders, a steady hand during moments of risk, and a builder of high impact communications capabilities.
Corporate Reputation and Strategic Communications   Lead the development and execution of corporate communications strategies that protect and enhance CTC’s reputation with key audiences, including the business community, media, partners, and third‑party organizations
Act as a hands‑on writer and editor for high profile communications, including executive messages, speeches, financial materials, and enterprise announcements
Translate complex financial and strategic information into content that is clear, compelling, and decision enabling
Create key materials including press releases, executive briefing documents, media kits, and earned media strategies
Act as communications lead on enterprise initiatives, working closely with senior leaders and cross‑functional partners to deliver integrated, outcome driven plans
Financial and Business Communications   Oversee the development of quarterly and annual communications materials for Canadian Tire Corporation, with a strong command of financial communications, disclosure requirements, and executive messaging
Manage the quarterly and annual materials for CT REIT, ensuring clarity, accuracy, and alignment with broader corporate narratives
Partner closely with Finance, Legal, Investor Relations, and senior leadership to ensure consistency, rigor, and confidence in all externally facing materials
Issues Management and Reputation Protection   Lead the management of reputational issues arising from social platforms, in‑store escalations, and media coverage, providing clear counsel and decisive action.
Ensure strong governance, escalation protocols, and readiness for emerging risks, with a focus on speed, judgment, and brand protection.
Provide strategic oversight of some corporate social media channels, ensuring alignment with brand, reputation goals, and emerging best practices
Team Leadership and Operations   Lead, mentor, and inspire a high performing team of Corporate Communications professionals, fostering a culture of excellence, accountability, and growth
Set clear direction, prioritize work, and ensure the right resourcing model to deliver against strategy
Effectively manage and oversee the annual budget, with a focus on impact, efficiency, and measurable outcomes
What You Bring   10+ years of progressive experience in corporate communications, with at least 5 years in a senior leadership/people manager role
Proven ability to build, manage, and motivate high caliber teams around a clear vision and shared outcomes
Post secondary degree or diploma in corporate communications, marketing communications, public relations, or a related field

Experience with in a large, complex, or retail organization strongly preferred
Demonstrated ability to influence strategic decision making and provide trusted counsel to senior executives
Strong strategic and analytical mindset, with the ability to anticipate issues and identify opportunities in dynamic environments
Experience overseeing corporate social media and issues management at scale
Exceptional writing, editing, and presentation skills, including the ability to shape executive level content and PowerPoint presentations
Proven experience collaborating across functions and…