Management, Business Management, Client Relationship Manager

Position: VP Growth
Company description
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.

With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview
The VP, Growth is a senior agency leader responsible for accelerating growth through new business wins, organic account expansion, and strategic partnerships. Sitting at the intersection of strategy, creativity, and agency leadership, this role leads the agency’s growth agenda end-to-end—from identifying opportunity to winning the room and closing the business.

A natural storyteller with strong creative judgment, the VP, Growth is known for writing standout creative briefs, shaping bold agency narratives, and orchestrating compelling new business pitches. They bring clarity to complexity, translate client challenges into inspiring strategic direction, and rally cross-disciplinary teams around ideas that drive real business impact.

Responsibilities
New Business & Agency Growth

Own and evolve the agency’s growth strategy in partnership with executive leadership

Identify, qualify, and pursue high-value new business opportunities across priority categories

Build and manage a robust new business pipeline, balancing inbound opportunities with proactive prospecting

Set growth targets, forecast revenue impact, and ensure pursuits are commercially sound

Creative Briefing & Strategic Craft

Write and lead best-in-class creative briefs that inspire breakthrough ideas

Translate client business problems into sharp, insight-driven strategic platforms

Act as the strategic quality bar for all growth-related briefs and pitch work

Ensure work balances creative ambition, strategic rigor, and feasibility

Pitches, Storytelling & Winning the Room

Lead pitch strategy, narrative development, and overall approach from start to finish

Define the “big idea,” agency POV, and go‑to‑market story for each pursuit

Partner with Strategy, Creative, Media, Data, and Tech teams to deliver integrated, persuasive proposals

Coach teams for confident, polished presentations—and personally present at senior‑level pitches and finals

Client, Market & Industry Leadership

Build trusted relationships with senior client and prospect stakeholders

Stay close to cultural, category, and competitive trends shaping client needs

Represent the agency at industry events, awards shows, and thought‑leadership forums

Contribute ideas and visibility that strengthen the agency’s reputation and profile

Cross‑Functional Leadership

Partner with Strategy, Creative, Account, and Operations leaders to ensure growth efforts are scalable and profitable

Mentor teams on briefing excellence, strategic thinking, and pitch craft

Foster a collaborative, high-performance growth culture grounded in curiosity, rigor, and creative ambition

Leadership Style

Strategically sharp, commercially savvy, and creatively fluent

Confident point of view with strong creative taste and judgment

Inspires teams through clarity, ambition, and collaboration

Thrives in fast-paced, high‑stakes pitch environments

Human‑centric leader who builds trust, momentum, and belief

Qualifications

12+ years of experience in a creative agency or closely related environment

A proven track record of winning new business and driving sustained agency growth

Exceptional ability to write creative briefs and compelling pitch narratives

Deep understanding of brand strategy, integrated marketing, and creative development

Strong executive presence and experience presenting to C‑suite and senior client audiences

Experience across multiple categories (CPG, financial services, retail, tech, automotive) is an asset

*** This role is located in our Toronto…