Director, Marketing Planning; Business Banking, Canadian Retail Banking & Squad Marketing

Title:

Director, Marketing Planning (Business Banking, Canadian Retail Banking & Squad Marketing)

Requisition

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition, engagement and client retention marketing programs in support of the Business Banking portfolio within the Canadian Bank. As a member of the Marketing Planning and Delivery practice, provides direction as a central point for the definition of marketing objectives, full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will:

Marketing Planning:

• In coordination with Business partners and Marketing stakeholders, defines marketing objectives to set and refine annual and quarterly marketing plans.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Brand Management to set annual budgets and ensure execution of marketing efforts drive a relevant and differentiated brand, capitalizing on short-term demand, and building long term demand in coordination and at the same time.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Drives a client-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

Campaign Delivery leadership:

• Operating in a Squad structure, collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members, speed to market, and delivery of high-quality outputs.
• Responsible for providing insight on budget management and coordination with partners for budget revisions.
• Leads development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad’s main point of contact for creative and media agencies.
• Accountable for building a high-performance culture that is centered on effective collaboration with business partners and Marketing stakeholders to build performance-oriented campaign plan summaries, debriefs and enhancements.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work…