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General Manager, Sense

Job in Toronto, Ontario, M5A, Canada
Listing for: Ratehub
Full Time position
Listed on 2026-01-24
Job specializations:
  • Management
Job Description & How to Apply Below
Position: General Manager, MoneySense

WHO IS RATEHUB?

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect.

Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices.

And we’re pretty great at it, too.

Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances.

We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and Money Sense.

  • 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser.
  • Changing how people make financial choices isn’t easy, though.

    We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team.

    This is where you come in.

    We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

    The General Manager will shape the next chapter of Money Sense, one of Canada’s most trusted and award-winning personal finance media brands.

    Since joining Ratehub in 2018, Money Sense has remained proudly editorially independent and is focused on expanding its reach and impact.

  • We’re looking for a leader who can combine editorial excellence with SEO and audience-growth expertise to help more Canadians feel confident in their financial decisions.

    But this role goes beyond editorial: you’ll be responsible for guiding the future of the brand, ensuring Money Sense stays commercially viable (i.e.

    profitability), strategically aligned, and positioned for long-term growth in a rapidly evolving media landscape.

    As General Manager, you’ll set the editorial vision, refine content strategy, and lead a talented team while also shaping how Money Sense continues to thrive as both a trusted resource and a successful business.

    This is a high-impact opportunity to grow a national brand, shape financial conversations in Canada, and lead Money Sense into its future.

    YOUR RESPONSIBILITIES Strategic Leadership Co-design and execute a revenue strategy that supports the magazine's positioning in the Canadian market, ensuring reader segments are balanced with business objectives Stay current with industry trends and monitor performance of market competitors, exploring new business opportunities to maximise profitability and market share Define and execute a content strategy that establishes our publication as the go-to source for personal finance in Canada.

    Identify emerging trends in digital publishing and personal finance, leveraging them to maintain our competitive edge.

    Collaborate with the CEO, Business Unit Director, Head of Product, etc., and cross-functional teams (marketing, product, design) to align content with broader company objectives.

    Content Strategy, Development, and Management Develop and implement a comprehensive content strategy that aligns with organizational goals, ensuring a consistent and compelling narrative across platforms.

    Oversee the creation, curation, and distribution of high-quality, engaging, and accurate content across all platforms.

    Set and uphold editorial standards, ensuring all content adheres to our brand voice, SEO best practices, and legal guidelines.

    Build, manage and mentor a team of writers, editors, freelancers, and contributors, fostering a culture of innovation and excellence.

    Collaborate with the partner relations team to brainstorm and create engaging paid partner content and campaigns.

    Occasionally craft high-quality, data-driven content such as blogs, articles, reports, white papers, and multimedia assets that resonate with our audience.

    Plan, manage, and execute a content…

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