Associate Director, Communications and Marketing; Bilingual

JOB DESCRIPTION | Associate Director, Communications and Marketing (Bilingual) – The Canadian Race Relations Foundation

The Canadian Race Relations Foundation (CRRF) was created in 1996 to reaffirm the principles of justice and equality for all in Canada. The CRRF's mandate is to facilitate throughout Canada the development, sharing, and application of knowledge and expertise to eliminate racism and all forms of racial discrimination in Canadian society.

Reporting to the Director of Communications and Marketing, the Associate Director is a senior communications leader responsible for developing and implementing a bold and proactive media relations strategy and acting as the organization’s primary spokesperson. Leading a team of Communications Managers, the Associate Director provides leadership in project management, guiding strategic communications initiatives from concept to completion. As a trusted advisor, the Associate Director provides expert guidance on sensitive issues and risk management, while also offering strategic and operational support to the Director.

• Job title
  :
  Associate Director, Communications and Marketing
• Job classification
  :
  Non-unionized
• Employment Status
  :
  Two-year full-time salaried contract
• Hours
  : 37.5 hours per week
• Willingness and ability to travel
  : to attend meetings and events during early mornings, evenings, and weekends, as required.
• Work location
  :
  Hybrid working setting, regular in-person meetings. Must be able to work on Eastern Time; candidates in Toronto, Montreal, or Ottawa will be considered.
• Salary
  : $97,000 – $105,000 per annum. CRRF offers a comprehensive benefits package, including four weeks of vacation, dental, extended health care benefits, life insurance, and 4% of annual income towards RRSP plan.
• Probationary Period
  : 6 months

• Support the Director in developing and executing integrated marketing, communications, and public relations strategies to build trust and engagement with communities, partners, media, public institutions, and all levels of government.
• Oversee staffing for a team of three Communications Managers and external consultants, ensuring effective resource allocation and alignment with communication goals.
• Lead and supervise the team, managing workflows, providing strategic direction, and fostering a collaborative and high-performance culture.
• Support the Director with strategic planning, budgeting, reporting and compliance activities.
• Support the development of policies, procedures and guidelines for the department.

• Develop and implement a bold and proactive media relations strategy to enhance visibility, build trust, and maintain effective media networks.
• Act as the organization’s primary spokesperson for press conferences and major announcements.
• In consultation with the Director, shape the organization’s public narrative and positioning across regions, and provide leadership on sensitive communications and risk management.
• Organize media engagement and respond to media inquiries and public requests.
• Advise the Director and Executive Director on sensitive issues and provide timely advice.
• Supervise internal media management systems and a media contacts database in compliance with relevant legislation (e.g., Privacy, Anti-Spam).
• Measure and report on key performance indicators and success of media relations.

• Supervise the development of general content and public-facing communications, including speech writing and preparation of key materials for leadership, seeking approval from the Director on final messaging.
• Ensure all communications reflect the philosophy, mission and vision of the Foundation.
• Ensure brand consistency and quality control across all communication channels, including digital, print, and multimedia assets.

• Oversee and optimize project plans, including scope, deliverables, milestones, and resource allocation.
• Develop and implement continuous improvement initiatives for project management.
• Oversee strategic communications projects from concept to completion, ensuring alignment with organizational goals, timelines, and budgets.
• Coordinate…