Sales Manager

114, 278 Bridgeland Avenue, Toronto, Ontario, Canada

Posted Tuesday, December 9, 2025 at 5:00 AM

Stephenson’s Rental Services is a Canadian owned and operated success story and a trusted leader in the equipment rental industry. We don’t just rent equipment – we fuel projects, power progress, and help our customers get the job done right. We proudly serve customers in Alberta, Ontario, and Quebec by way of our values:
Respect, Passion, Simplicity, Progressive Thinking and Family Focus. We’re looking for hands‑on and team‑focused individuals who thrive in a fast‑paced environment to join our family.

The Sales Manager is responsible for developing and implementing a strategic sales plan executed through a team of Territory Sales Consultants (TSCs). The sales plan will help build an understanding of the territory and customers. leveraging the company’s strengths and developing customer value. The Sales Manager will oversee one to two strategic accounts and be responsible for their development while overseeing a region of Ontario.

This position will require daily travel within this region to conduct Field Rides, Customer Excellence efforts, meetings with TSCs and store Branch/Hub Managers, and other Sales Management driven activities.

• Develops and directs sales plans to maximize profitable growth and return on investment
• Develops an annual business plan, providing full details related to revenue expectations and required investments to achieve the business plan.
• Applies key metrics in driving and managing the behaviour of the Territory Sales Consultants (TSCs), ensuring that all TSCs meet activity standards for prospecting calls, appointments, presentations, proposals and closes.
• Maintains accurate records of all pricing, sales and activity reports submitted by TSCs.
• Holds regular communication meetings to inform sales staff of plans, programs and results as well as new developments in the marketplace, sales trends, competition, and business opportunities.
• Develops metrics and action plans to target specific customers and develop relationships to grow market share.
• Understands customer or project‑related drivers and recommends business changes to ensure a superior offering that exceeds our competition.
• Engages staff to maximize opportunities created through other marketing and promotional initiatives.
• Develops and oversees implementation of strategic customer programs designed to grow the business.
• Deals with customer complaints and adjustments to achieve fair and equitable settlements.
• Makes sales calls on critical customers and prospects to secure profitable business; create and conduct proposal presentations and RFP responses.
• Seeks out new business opportunities with the customer base.
• Seeks out new business opportunities and completes analyses to determine their viability and makes recommendations on courses of action.
• Works with the Director of Sales to design and implement sound business plans for new opportunities to ensure that the identified growth and profit is achieved in line with the Company’s overall strategic plan.
• Prepares and presents forecasts on sales volumes.
• Identifies, creates and develops profitable strategic alliances with business partners.
• Provides leadership, inspiration, and motivation to the team of TSCs.
• Recruits, trains and retains a high‑performance sales team, developing assessment, training and succession plans for the TSC sales team.
• Identifies high potential employees; discusses and helps formulate plans for the development of employees with business leads and help prepare them for additional responsibility.
• Documents developmental plans and executes Performance Appraisal conversations on an ongoing basis.

• Post‑secondary education in relevant field or equivalent work experience
• Minimum 5 years of sales and business management experience, preferably within the rental equipment or construction service industry
• Proven track record of sales growth
• Experience working in a CRM environment
• Familiarity with construction and industrial environments and able to interact with senior management, contract managers, project managers, site…