Senior Manager, Corporate Communications

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This position provides high impact and broad visibility, partnering with business/group leadership to shape critical messaging, foster alignment, manage change, and influence the bank’s internal reputation and employee engagement.

Serves as trusted communications advisor that recommends, develops and executes communication and engagement strategies and solutions that effectively supports the Canadian Commercial Banking and North American Integrated Solutions business goals, and strategic priorities, drive employee engagement, effectively manage change, issues, and emerging trends.

Works collaboratively with business/group and stakeholders to assess communications needs, recommend communications plans and solutions, secure necessary approvals, and create/deliver communication solutions that effectively support and address communications needs. Sources content and feedback, assesses information and translates thoughts into effective communications solutions. Delivers high quality communications solutions that target audiences can easily access, understand and action, and aligned with company standards.

• Provides strategic input into business/group decisions as a trusted advisor.
• Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
• Influences and negotiates to achieve business objectives.
• Identifies emerging issues and trends to inform decision-making.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Makes recommendations and solves problems to ensure communication solutions are implemented.
• May network with industry contacts to gain competitive insights and best practices.
• Leads the communications strategy planning process bringing strategic, professional communications counsel, planning and direction to leaders.
• Conducts independent analysis and assessment to resolve strategic issues.
• Acts as the prime subject matter expert for internal/external stakeholders.
• Develops strategies and tools to measure, analyze and report on the effectiveness of communications initiatives.
• Monitors and tracks performance and addresses any issues.
• Makes recommendations for improvements based on insights.
• Leads the execution of communication solutions; assesses and adapts as needed to ensure quality of execution.
• Assesses communications requests to determine relevancy, appropriateness, pacing and sequencing, and alignment to business priorities.
• Gathers content from multiple sources and develops communications for various vehicles including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
• Identifies and liaises with the stakeholders about opportunities for communications to other groups (e.g., customers, media, etc.) to increase communication effectiveness and alignment.
• Leads business/group change management activities from a communications perspective.
• Provides advice and strategic communications support (planning and execution) for special projects.
• Leads planning, development and execution of events and conferences.
• Acts as lead communications role in coded/confidential projects.
• Develops the strategy for and leads ongoing initiatives to continuously improve communications processes and tools.
• Reviews progress to plans and escalates complaints, issues and concerns.
• Manages expenses and external suppliers (as required).
• Acts as the day-to-day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
• Recommends, develops and executes communication plans and solutions based on an understanding of the business strategy and stakeholder needs, and in alignment with an overarching communication strategy.
• Provides communications advice and guidance to assigned business/group, on communication principles/programs/approaches, on effective ways to communicate (e.g., message development, vehicle selection, etc.), and on implementation of solutions.
• Proactively collaborates with internal and external stakeholders to provide business context in the design, development and implementation of communication solutions.
• Leads or participates in defining communication plans designed to positively influence or change behaviour; develops tailored messaging; identifies appropriate distribution channels.
• Reviews material to ensure it complies with relevant quality standards, including translation requirements.
• Coordinates, distributes and publishes communication solutions.
• Measures and sustains communications solutions impacting the target employee audience. Gathers feedback and continually evaluates the effectiveness of communication…