Senior Manager, Direct Marketing

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At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America - a community characterized by its diversity, unity, compassion, generosity and commitment to Jewish values. Together with our philanthropic, volunteer and professional leadership, we’re changing lives.
As one of North America’s leading Jewish non‑profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel and around the world. UJA advances this mission through fundraising, programs, and research focused on our strategic pillars: fighting poverty and improving well‑being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide.
About the Opportunity  Reporting to the Associate Vice President, Campaign Mass, UJA is seeking a strategic, data‑driven, and results‑oriented fundraising leader to serve as Senior Manager, Direct Marketing within the Integrated Fundraising Department.
This senior role is responsible for developing and executing a comprehensive, multi‑channel fundraising and marketing strategy that drives donor acquisition, retention, and revenue growth. The successful candidate will oversee an integrated portfolio spanning direct mail, digital, and telefundraising, ensuring every campaign is cohesive, creative, and performance‑driven.
The Senior Manager will play a central fundraising role in achieving UJA’s annual giving goals, accountable for raising approximately $3 million annually while deepening donor relationships and advancing UJA’s brand presence across all channels.
This position blends strategic fundraising and marketing leadership, requiring an exceptional communicator who understands both the art and science of donor engagement.
Responsibilities    Develop and execute  a robust, multi‑channel direct marketing strategy designed to achieve ambitious growth targets for revenue and donor acquisition over the next three years.
Lead and manage  campaigns across direct mail, email, telefundraising, and digital platforms, integrating data insights, creative storytelling, and segmentation to drive performance.
Accountable for delivering a bold 25% increase  in new donor acquisitions and a  15% uplift in returning donors  through targeted, data‑driven fundraising tactics during the 2026 Campaign season.
Collaborate  with internal teams (Fundraising, Marketing, Mobilization, and others) to align messaging, timing, and strategy across channels.
Leverage data and analytics  through Salesforce CRM to identify priority segments, optimize campaigns, and report on results and trends.
Monitor performance metrics , analyze campaign outcomes, and make recommendations for continuous improvement in ROI, response rates, and donor retention.
Manage peer‑to‑peer and special fundraising initiatives , applying direct marketing best practices to engage new and diverse audiences. (Annual Walk with Israel, 8 Nights of Giving, and Global Seder)
Develop segmentation and data strategies  to personalize outreach and build stronger relationships with donors.
Champion innovation , testing new tools, tactics, and ideas to enhance engagement and revenue generation.
Qualifications   University degree in business, marketing, communications, or a related field.
Minimum  4 years of progressive experience  in direct marketing or fundraising, ideally within a non‑profit, or sales organization.
Proven ability to design, execute, and evaluate direct marketing campaigns that meet or exceed revenue and donor targets.
Strong knowledge of  data segmentation, analytics, and performance reporting  to inform strategy and decision‑making.
Passionate advocate and visible champion of UJA’s mission, values, and goals, inspiring others through action and unwavering commitment to advancing our shared purpose.

Experience with CRM systems (Salesforce preferred) and digital marketing tools.
Solid understanding of  fundraising and marketing best…