General Manager, Sense

Position: General Manager, MoneySense
Overview
Ratehub is a Canadian fintech delivering financial services across mortgage, life and home insurance, mortgage originations and servicing, a Financial Services Marketplace, and a content business across Ratehub and Money Sense. We deliver the best online mortgage experience, personalized card and loan options, and cheaper auto and home insurance policies. The General Manager will shape the next chapter of Money Sense, one of Canada’s most trusted personal finance media brands.

Since joining Ratehub in 2018, Money Sense has remained editorially independent and focused on expanding its reach and impact. We are seeking a leader who combines editorial excellence with SEO and audience-growth expertise to guide Money Sense’s future, ensuring profitability, strategic alignment, and long‑term growth in a rapidly evolving media landscape.

The General Manager will set the editorial vision, refine content strategy, and lead a talented team while ensuring Money Sense remains a trusted resource and a successful business. This is a high‑impact opportunity to grow a national brand, shape financial conversations in Canada, and lead Money Sense into its future.

Your Responsibilities

Strategic Leadership:
Co-design and execute a revenue strategy that supports the magazine’s positioning in the Canadian market, balancing reader segments with business objectives

Stay current with industry trends, monitor performance of competitors, and explore new opportunities to maximize profitability and market share

Define and execute a content strategy to establish Money Sense as the go‑to source for personal finance in Canada

Identify emerging trends in digital publishing and personal finance to maintain a competitive edge

Collaborate with the CEO, Business Unit Director, Head of Product, and cross‑functional teams to align content with broader company objectives

Content Strategy, Development, and Management:
Develop and implement a comprehensive content strategy with consistent, compelling narratives across platforms

Oversee creation, curation, and distribution of high‑quality, engaging content across all platforms

Set and uphold editorial standards, ensuring brand voice, SEO best practices, and legal guidelines

Build, manage, and mentor a team of writers, editors, freelancers, and contributors

Collaborate with partner relations to brainstorm and create paid partner content and campaigns

Occasionally craft data‑driven content such as blogs, articles, reports, white papers, and multimedia assets

Plan, manage, and execute a content calendar for timely delivery

Audience Growth and Engagement:
Develop strategies to expand reach, retention, and engagement through innovative content formats and platforms

Analyze performance metrics and user feedback to refine the content strategy

Expand the publication’s reach through partnerships, syndication, and collaborations with industry experts and influencers

Brand Building:
Act as the public face of the publication, representing the brand at industry events and media opportunities

Cultivate a network of thought leaders and collaborators to enhance authority and visibility

Your Qualifications

7+ years in editorial leadership roles, ideally within digital publishing or personal finance

Proven success in building and scaling content brands with a focus on audience growth and revenue generation

Strong understanding of the Canadian personal finance landscape and digital media trends

Experience in real estate‑related content or solid understanding of the real estate market is a plus

Skills And Abilities:

Strategic thinker with a track record of driving growth through innovative content strategies

Exceptional editorial judgment and a passion for high‑quality, impactful content

Proficient in CMS, analytics tools (e.g., Google Analytics), and project management software

Strong leadership and team management skills, with the ability to inspire and develop a high‑performing team

Data‑driven decision‑maker with SEO and analytics expertise

Personal Attributes:
Passionate about personal finance and empowering Canadians to make informed financial decisions

Collaborative with excellent communication and…