Director of Sales, Non-Metro Markets

Director of Sales, Non-Metro Markets

Location:

Flexible, can be based in any Non-Metro markets

Who WE are:

Pattison Media is Canada’s largest private, western‑based broadcasting company with stations in Alberta, British Columbia, Saskatchewan and Manitoba. With 45 FM, 3 AM radio stations, combined with 2 independent television stations and 20 online news portals, PML has developed into a vibrant, successful and well‑respected company.

We’re looking for an individual who lives by our Pattison values of Integrity, Accountability, Collaboration, Innovation, Quality and Customer Service. We’re a growing and leading media and broadcast company that respects our people and is firmly committed to growing our Wildly Talented Team!

Our Non-Metro market locations include:
BC:  Chilliwack, Courtenay, Comox, Campbell River, Cranbrook, Fernie, Kamloops, Kelowna, Merritt, Nanaimo, Port Alberni, Prince George, Parksville, Qualicum Beach, Vernon

AB:  Drayton Valley, Grande Prairie, Lethbridge, Medicine Hat, Red Deer, Rocky Mountain House, Whitecourt

SK:  Melfort, North Battleford, Meadow Lake, Prince Albert

MB:  Brandon

Who YOU are:
You are a collaborative leader who recognizes opportunities, plans for success and is results oriented. You demonstrate decisiveness under difficult circumstances. As Director of Sales, Non-Metro Markets, you would have the ability to lead a team that fosters an open and honest environment.

Our ideal candidate values their team first and foremost. They are skilled at supportive measures such as mentorship and development, all the while meticulously managing client relations. This role is also responsible for setting clear and measurable objectives while implementing initiatives to achieve those targets.

Key Responsibilities:

Reporting to the Chief Revenue Officer, the Director of Sales, Non‑Metro Markets will:

Lead by example and set the standard of excellence for growth of our media operations and sales personnel.

Work collaboratively with Market GM’s to coach, train and develop the sales leaders in our Non‑Metro Markets.

Work cooperatively with those sales leaders to manage, recruit, mentor and motivate a large team of media sales professionals.

Lead the development of revenue opportunities across our growing media platforms.

Build and maintain a strong working relationship with traffic, creative, production, promotions and financial departments.

Establish objectives and support company policies and programs.

Qualifications:

Minimum 5 years sales management experience, plus 8‑10 years related experience in a senior sales position.

University degree in relevant field is an asset.

High level of exposure to risk management and contract negotiations.

Skilled in analytical thinking to support sales and business optimization.

Highly responsible and reliable with exceptional attention to detail.

Must possess a strong working knowledge of the Broadcasting and Media industry.

Experience with selling digital media is an asset.

Excellent communication and interpersonal skills with proven ability to manage a team of high performers.

Strong understanding of Numeris ratings and ability to effectively utilize results to profile stations in the market.

Experience in effectively managing station budgets and exceeding revenue goals.

Competitive mindset with strong analytical, organizational and persuasion skills.

Highly creative, innovative, enthusiastic and strategic.

Knowledge of Microsoft Word, Excel and PowerPoint.

Knowledge of Wide Orbit an asset.

Excellent prospecting and presentation skills.

If you think you’d be a good match, we’d love to meet you! You can apply online at  or send your resume, references and New Applicant Self  by January 31st, 2026, to:

Katie O’Connor

Chief Revenue Officer

ka

* Our New Applicant Self  is available for download at  and should be completed and attached to all employment applications. Please note your completed forms will be kept confidential
* Pattison Media is committed to our social responsibility of equal opportunity employment and does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, disability, medical condition, gender identity, sexual orientation, or age, religion, expression, marital status or other non‑job‑related criteria. We encourage members of all designated groups to identify themselves using ourself identification form, as doing so will help us correct under‑representation of those designated groups in our company.

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