Director, Marketing - Simplii Financial

We’re building a relationship‑oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

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As Director of Simplii Marketing, you’ll lead the strategic planning, development, and execution of all marketing communications and campaigns that support Simplii Financial. By collaborating with internal teams and partners, you’ll deliver impactful creative campaigns that prioritize client needs and uphold the highest standards of execution. Your focus will be on launching fully integrated marketing initiatives, setting a clear vision and strategy, and building a culture of ownership and empowerment within your team.

You’ll approach challenges with resourcefulness and determination, holding yourself and your team accountable for achieving strong business results and supporting each other’s growth and development.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1‑3 days per week on‑site, while other days will be remote.

• Craft and execute Simplii’s annual marketing plan
  , ensuring communications bring both the brand and products to life in ways that truly resonate with consumers.
• Approach creative work with enthusiasm
  , championing bold ideas and launching campaigns that help Simplii stand out.
• Demonstrate a passion for understanding customers - leveraging data and insights to develop strategies that enhance interactions and foster lasting relationships.
• Lead innovative marketing efforts across diverse channels and content
  , reaching new clients and showcasing what makes Simplii unique.
• Serve as a steward of the Simplii brand
  , maintaining consistency in identity, clarity in messaging, and a compelling presence wherever the brand engages.
• Manage the marketing budget with precision
  , collaborating with business teams to maximize impact and track progress toward key objectives.
• Analyze performance data to uncover insights, refine strategies, and optimize campaigns for meaningful business results.
• Inspire and guide a talented team by ensuring clear responsibilities, effective coaching, and ongoing development for growth.
• Work closely and collaboratively with leaders from across the organization to shape business strategies and to showcase the impact marketing brings to the business.
• Champion operational excellence by continually improving processes and upholding high standards in campaign execution and budget management.

• A seasoned marketer with over 10+ years in marketing and leadership experience
  , you bring a rich perspective and a genuine enthusiasm for making a difference. You love rolling up your sleeves, guiding teams, and leading projects that truly matter.
• You love bringing people together
  , building a strong marketing teams, and helping them deliver campaigns that truly connect. You know how to simplify complex challenges and turn ideas into measurable success.
• Have a knack for seeing the big picture and sharing it in a way that excites and inspires others.
• Take pride in your work and aren’t afraid to roll up your sleeves when needed. You’re committed to seeing things through and making sure your team succeeds.
• Believe in making decisions with a clear head and solid information
  , using logic, data, and structured thinking to guide your approach. At the same time, you’re comfortable moving forward even when all the data isn’t available, trusting your experience and judgment to keep things progressing
• Motivated by results and focused on performance
  , always keeping business goals in mind. You set clear objectives, track progress, and push yourself and your team to achieve strong outcomes that move the business forward.
• Enjoy working across different teams - Creative, media, operations, legal, finance - and know how to…