Sago Mini is an award-winning company devoted to play.
With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide.
Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company.
Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.
As a key member of the Growth team, you will own a full-funnel paid acquisition strategy and execution, scaling performance across Meta, Google, Tik Tok, and leading mobile ad networks.
This role sits at the intersection of data, creative, and product.
You will steward user acquisition budgets, optimize performance against LTV and CPA targets, and translate complex growth insights into actionable recommendations for studio and product stakeholders.
This is a full-time contract position for one year.
You will be required to work from Sago Mini’s downtown, Toronto office one day per week.
The anticipated salary range for this role is $70,000 to $100,000 per annum.
The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc.
This job posting is tied to an open vacancy.
● Think in full funnels, not just channels.
You understand how web and app ecosystems connect and how to optimize across both.
You can dissect cohort data in the morning and brief high-performing creative in the afternoon.
● Full-Funnel Campaign Management:
Own the strategy, execution, and daily optimization of D2C paid media campaigns across networks like Meta, Google, and Tik Tok.
Drive subscriber growth through a dual-funnel approach: scaling direct-to-consumer web channels, while supporting our mobile app store acquisition funnel (Apple App Store/Google Play)
● Budget & Lifecycle Orchestration:
Collaborate with studio and finance leadership to deploy the UA budget.
You will prioritize key markets based on a balance of immediate scale and long-term profitability (LTV/CPA).
Act as the strategic link between performance and production, providing data-driven briefs, testing frameworks, and channel-specific best practices to improve conversion.
Work with the Growth Team Lead to manage and evolve a compliant attribution framework (MMP/Web Analytics).
You must be comfortable navigating the complexities of COPPA/GDPR-K requirements.
Maintain direct relationships with channel partners to ensure our tactics remain at the cutting edge of performance marketing.
Serve as the "voice of growth" for the product team and studio stakeholders, translating complex performance data into clear narratives and actionable product insights.
● 4–6 years of hands-on experience in growth marketing or performance UA, specifically within the mobile app and/or subscription space.
Deep expertise with Meta Ads Manager, Google Ads (UAC and Search), and Tik Tok.
Experience with ad networks like (Unity/Ironsource) is also a plus.
Experience managing web-to-app conversion funnels and an…
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