Manager, Paid Search & Social

Lead Paid Search & Social Manager

We are seeking a lead Paid Search & Social Manager to join our dynamic marketing team.

The ideal candidate will handle and own the buying process, optimization and reporting on media execution for multiple lines of business and channels, and developing, implementing, handling search and social campaigns.

This role requires a strategic problem solver with a strong analytical demeanor, excellent ability to communicate and collaborate across multiple business partners.

• Develop, implement, and manage campaigns:
  Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, Linked In, etc.
• Platform-specific strategies:
  Understand the nuances of each platform and tailor campaigns to bring to bear their strengths.
• Apply historical data and market trends to predict future campaign performance.
• Improve budget allocation by distributing the budget efficiently across different campaigns to increase return on investment.
• Continuous improvement:
  Regularly analyze campaign performance, adjust campaigns, and improve results.
• Performance metrics:
  Concentrate on crucial performance measures like KPI's, click-through rates (CTR), conversion rates, cost per acquisition (CPA) and ROAS.

• Google Marketing Certification with 5+ years of valid enterprise experience working with SA360, Google Ads, Meta Ads, Linked In Campaign Manager.
• Technical expertise and understanding the technical aspects of these platforms.

• Bachelor’s Degree or equivalent experience in Marketing or Business

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Toronto, Ontario

Hybrid

$73,725.00 CAD - $ CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact  for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact  for more information about U.S.

-specific paid time off provisions.