Creative Strategist

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada

• .
  #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the to
• p!#1 Fastest Growing Company in Canada for 2024 by Globe & Ma
• ilTop-ranked mobile apps and credit car
• dsTeam of 500+ peop
• le1M+ custome

The role is the bridge between campaign storytelling and performance acquisition channels. This role is responsible for translating campaign strategy into platform-ready creative that converts, using insight, iteration, and storytelling that drives measurable growth.

This is a hands-on, high-visibility role that blends creative instinct with analytical rigor. The ideal candidate understands what works on Meta, Tik Tok, Google, and other acquisition platforms—and knows how to scale variant testing, creative learning, and execution to maximize performance.

• Acquisition GTM Creative Strategy:
  Build go-to-market creative strategies that translate brand, product, and feature value into acquisition-focused executions across growth ch
• Creative Strategy & Testing:
  Lead creative development and messaging experimentation for performance channels (paid social, paid search, programmatic).
• Channel Scaling:
  Identify, test, and scale mid-funnel and emerging channels, building playbooks for expanding reach while protecting effi
• ciency.
  
  Messaging Optimization:
  Develop conversion-oriented copy for ads, landing pages, and acquisition flows, continuously refining the product story based on testing and performanc
• e data.
  
  Funnel Optimization:
  Diagnose friction points in the acquisition journey and work cross-functionally to improve conversion paths from first touch through appli
• cation.
  
  Experimentation & Iteration:
  Own the A/B and multivariate testing roadmap across performance channels, driving high-cadence experimen
• tation.
  
  Performance Analysis:
  In partnership with the Head of Paid Performance, analyze campaign results, extract insights, and turn findings into actionable improv
• ements.
  
  Cross-Functional Collaboration:
  
  Partner with Programme management, Performance Marketing, Product, Creative, Brand, and Data teams to coordinate launches and align execution with growth

• king For
  A Performance-Driven Creative:
  You have proven experience developing creative strategies and assets designed specifically for performance marketing channels (Meta, Tik Tok, Googl
• e, etc.).An Analytical Mind:
  You blend creative instinct with analytical rigor. You’re comfortable analyzing campaign results and using data to make your next creat
• ive move.
  
  A Master of Conversion:
  You are an expert in conversion-oriented copywriting and understand how to optimize messaging for ads, landing pages, and
• funnels.
  
  A Relentless Experimenter:
  You have a passion for high-cadence A/B and multivariate testing and are always looking for ways to improve per
• formance.
  
  A Strong Collaborator:
  You have a track record of working with diverse teams (Brand, Product, Data) to align on goals and execute complex c
• ampaigns.
  
  Full-Funnel Thinker:
  You can diagnose friction points across the entire acquisition journey, from the first ad impression to the final co

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey.

If this resonates with you, ke

ep reading. We trust, respect, and support each other.…