Growth Marketing Manager

Exa Care AI is a leading health tech company on a mission to build the AI operating system for post-acute care. Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden. Today, Exa Care AI powers more than 1,500 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world-class talent together to transform healthcare. If you like building, learning, and want to make a real impact, come join us!

We’re hiring our first Growth Marketing Manager to join our newly established Growth team. This is a true 0 → 1 role at the center of our GTM motion: you’ll help define the playbook, build the engine and campaigns, and scale what works, with the ultimate goal of driving pipeline and revenue.

We’re looking for a high-agency builder who wants real surface area — someone who’s excited to be involved everywhere (channel strategy, creative, ops / analytical, sales) and build a repeatable growth machine from scratch. This is a low ego, high output environment. You’re the kind of person who loves building, always wants to learn, is continually experimenting, and most importantly, wants to have fun while making a real impact.

• Influence pipeline:
  Take accountability for marketing-sourced and marketing-influenced pipeline. Build the bottoms‑up plan, run a weekly operating cadence, and make clear calls on what to scale, iterate, or stop — in partnership with Sales / Rev Ops.
• Build the 0 → 1 growth engine:
  Stand up the foundational system we’ll scale — what tools we use, campaign calendar, channel mix, experimentation process, and reporting. It won’t be perfect on day one; you’ll make it useful fast, then better over time.
• Run integrated campaigns + ABM with Sales:
  Create and ship campaigns that generate pipeline in a multi-stakeholder, sales‑led world. Partner with Sales / Rev Ops on ICP + target accounts, orchestrate account plays, and work with Content to arm outbound with proof, talk tracks, and assets that convert.
• Own acquisition channels + conversion paths:
  Manage paid search, paid social, and other new channel experiments end‑to‑end (targeting, creative testing, budgets, landing pages), while improving conversion across the entire funnel.
• Own lifecycle + Hub Spot automation:
  Build segmentation, nurture, reactivation, scoring/routing, and reporting inside Hub Spot. Keep leads warm, increase speed‑to‑lead, and make lifecycle visibility real (even when the data is messy).
• AI‑first approach:
  Build the new playbook for modern growth marketing to move faster and do more with less, with tools and systems that reflect what’s best‑in‑class tomorrow, not today. The goal isn’t “using AI”; it’s building a growth machine that compounds.

• Experience:
  
  4-6 years of experience, with ideally 1-2 years of experience in B2B SaaS growth / demand gen / performance marketing (sales‑led preferred, but not required).
• Pipeline‑first mindset:
  Proven track record driving measurable pipeline through campaigns, paid acquisition, lifecycle, and / or ABM — not just top of funnel activity.
• Strong paid toolkit: hands‑on experience owning paid search and paid social (audience / keyword strategy, creative testing, landing pages, efficiency optimization), and a desire to explore / test new acquisitions channels.
• ABM + Sales partnership experience:
  Experience building account plays with Sales / Rev Ops (ICP, target lists, outbound enablement, lead scoring) and a desire to leverage new‑school ABM tools (e.g., Clay, etc.).
• Lifecycle + automation fluency:
  Strong operator in Hub Spot (or similar systems), including segmentation, workflows, scoring / routing, nurture, reporting, and comfortable improving messy attribution over time.
• Builder energy:
  You’ve created structure from ambiguity — systems, processes, and tooling that scales without slowing execution (or you have a desire to do so).
• Analytical mindset:
  You are analytical at your core, understand the pitfalls of attribution, comfortable building reporting, and most importantly,…