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Job Description & How to Apply Below
Digital Marketing Specialist Location:
Toronto, ON - Hybrid Pay: 2+ Month Contract (May extend but may be short term) Pay: 30/hr CAN DOLLAR Email Marketing Execution:
- Build, Test & Deploy Emails:
Create email campaigns within the marketing automation platform (e.g., Microsoft Dynamics 365 Marketing), ensuring proper template usage, personalization, and dynamic content. - List Segmentation & Management:
Implement advanced segmentation and targeting strategies to deliver relevant messaging to unique audience segments. - Compliance & QA:
Review emails for accuracy, brand consistency, and compliance with regulations (CAN-SPAM, GDPR) and execute rigorous QA before deployment.
- Page Creation & Updates:
Use web content management systems (e.g., Adobe Experience Manager) to build, update, and optimize landing pages, event pages, and other web assets to support campaign objectives. - Localization & Global Content Management:
Ensure appropriate language versions and region-specific content appear correctly, maintaining a consistent global brand experience. - SEO & UX Considerations:
Make basic SEO-friendly updates, ensuring proper metadata, headings, and user-friendly navigation.
- Registration & Integration:
Set up registration forms, confirmation emails, and automated reminders for webinars and virtual events. - Post-Event Journeys:
Develop and deploy follow-up email sequences tailored to attendee behavior, helping convert event participants into leads or nurturing them further down the funnel.
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