Digital Insights Manager
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Fidelity Investments
Full Time
position
Listed on 2026-03-01
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst, Data Science Manager
Job Description & How to Apply Below
Description
You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
Who We Are
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
What You’ll Do
Reporting to the Manager, Digital Experience, the will help support delivery and maintenance of our suite of digital marketing tools to help evolve Fidelity’s digital offerings and campaigns to better serve our customers. As a key member of the Digital Experience team, the Digital Insights Manager will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue.
This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.
Analyzing campaign performance and data across multiple channels and our websites throughout the organization.Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic mediaCreate first party audiences across campaigns to drive campaign optimization and media efficiencyCollaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations that can used across teams to monitor, inform, and quantifyCollaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests from inception to interpretation, and recommendations using statistical models to evaluate outcomesCollaborating cross-functionally with stakeholders to influence digital strategy.Guiding the development of new digital experiences and productsIdentifying trends in a timely matter to be a step ahead of competitorsPartner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teamsEnd-to-end campaign execution and support using data-driven approaches to drive lead generation and driving advertising efficiencyAdvising and assisting Marketing teams on automation, digital execution, and A.I.
-related projects. Working with internal technology partners to find innovative solutions to business problemsConducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy. Bring a wide range of varied digital marketing expertise to all projects.What We’re Looking For
Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience5+ years of demonstrated experience in a digital insights, digital analytics, or data science roleExperience in Adobe analytics, Target and Adobe Experience PlatformExperience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)Experience with data visualization tools:
Tableau, Google Data StudioRobust analytical and excel skills;
Familiarity with SQL is an assetExperience with tag management platforms, such as Ensighten and Adobe launch is an assetExperience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an assetThe Skills You Bring
Certifications in…
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