Marketing vice-president - financial, communications business services

marketing vice-president - financial, communications and other business services

Title posted on Career Beacon - Manager, Marketing Technology

Posted on February 25, 2026 by Employer details RBC Dominion Securities

Job Description

The Senior Manager, Marketing Technology will act as both a business and technical leader for RBC's marketing capabilities and solutions across digital communication channels such as email, SMS messaging, Push Notifications, and Alerts infrastructure. Operating in the capacity of an in-house subject matter expert for digital messaging solutions, this role is accountable for demonstrating an overall enterprise responsibility to RBC's Marketing Technology stack.

• Consult with Marketing Heads and key stakeholders to enable Digital Marketing campaigns, partnering with internal business/technical teams and third-party vendors to analyze business/technical/system needs and ultimately recommend high-quality and scalable Mar Tech solutions that meet business requirements, drive revenue, and cost savings.
• Develop and apply a deep understanding of client behaviour to improve the relevancy of Digital marketing strategies and use of Mar Tech tools to deliver targetted, relevant offers.
• Drive the design, development, and deployment of Mar Tech capabilities resulting in customized and integrated solutions/environments that deliver personalized and relevant digital communications, offers, alerts, and advertising.
• Serve as SME and strategic lead for Salesforce Marketing Cloud, related Salesforce Clouds, and other relevant marketing automation products.
• Ensure operational effectiveness of RBC's Marketing Technologies.
• Provide technical support 24/7, develop reusable infrastructure and business rules for targeting high value clients.
• Develop operational processes in Salesforce for testing/production environments, source code management, QA processes, digital channel standards.
• Deeply involved in technical releases, ensuring sufficient testing for acceptance criteria.
• Develop and maintain technical documentation and provide training across the team.
• Establish strong relationships with business partners to align initiatives with the business roadmap.

• 4-7 years of specialty expertise in Marketing Technology, relationship marketing, email, SMS, and Push messaging.
• Expert knowledge and experience with Salesforce Marketing Cloud.
• Subject matter expert on a wide variety of Mar Tech tools and digital messaging best practices, including data management, campaign execution, deliverability, and compliance with CASL/CAN-SPAM/GDPR and other legislation.
• Skillful with segmentation, automation, tracking, and analytics tools to make data-driven decisions.
• Consulting and strategic mindset with strong understanding of strategy development methodologies.

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

• Location:
  
  Toronto, ON
• Work location:
  
  On site
• Salary: $51.28 to $153.85 per hour
• Terms of employment:
  Permanent, Full time
• Starts as soon as possible
• Vacancies: 1