Digital Product Manager

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*** We are seeking a strategic-minded
** Digital Product Manager
** to lead Manulife’s Universal Consent and Preference Management (UCPM) capability at an enterprise level. This role is pivotal in shaping the long-term strategy for UCPM, establishing it as a foundational capability that enables a single view of the customer and serves as the launchpad for personalization efforts across the organization.
* Define and evolve product strategy for complex digital platforms or services, grounded in user insights, market dynamics, and competitive intelligence.
* Own the product vision and roadmap, ensuring alignment with enterprise-level goals and long-term business outcomes.
* Lead cross-functional collaboration to translate strategic objectives into actionable product initiatives, fostering alignment across engineering, design, data, and business teams.
* Establish UCPM as a core enterprise capability, defining clear boundaries, ownership models, and decision rights.
* Ensure UCPM supports Manulife’s broader digital, data, personalization, and customer experience strategies.
* Clearly articulate the UCPM value proposition across customer personas, consent types, and data usage scenarios.
* Define what capabilities are in scope for UCPM versus out of scope to avoid fragmentation and bespoke solutions.
* Lead the creation and continuous refinement of product roadmaps that align with strategic goals, incorporating insights from the competitive landscape.
* Foster collaboration with cross-functional teams to ensure a deep understanding of stakeholder needs and alignment with strategic goals and roadmap priorities.
* Lead enterprise-wide discovery to understand how consent and preferences are currently captured, stored, updated, and consumed across channels including digital, forms, and call centers.
* Inventory existing systems, data sources, processes, and touchpoints managing consent and preferences.
* Identify experience gaps, data quality issues, compliance risks, and inconsistencies across segments and markets. Balance segment and market needs while driving toward a globally consistent and scalable approach.
* Capture regional nuances while steering toward a unified global capability.
* Translate findings into prioritized business and technical requirements that feed solution design.
* Partner with Enterprise Architecture, Data, and Technology teams to define the target UCPM architecture and unified data model.
* In collaboration with our Architecture, Data and Technology partners, evaluate how existing enterprise platforms and personalization systems should be leveraged to enable a unified view of customer consent and preferences.
* Define the strategic solution approach, MVP scope, and phased roadmap for UCPM delivery.
* Define and execute MVP scope against delivery timelines by strategically prioritizing features and capabilities that deliver value and serve as the foundation for future personalization initiatives.
* Actively engage in agile ceremonies, including sprint planning, backlog refinement, and daily standups, to drive effective product delivery.
* Craft detailed user stories and prioritize the product backlog, managing trade-offs to facilitate efficient product development.
* Provide regular updates on delivery progress and collaborate with teams to maintain alignment with delivery goals and timelines.
* Oversee user acceptance testing to ensure high-quality standards and requirements are met.
* Establish and manage a global working group across segments, markets, and functions.
* Act as the single point of accountability for UCPM requirements, decisions, and trade-offs.
* Balance input from Marketing, Privacy, Legal, Compliance, Data, and Technology while driving convergence on a shared direction.
* Drive alignment on investment, scope, and roadmap decisions related to…