Digital Experience Manager

## Digital Experience Manager#
** Job Description
**** You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
** At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.  We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients.  As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
** How You’ll Make an Impact:
** Reporting to the Manager, Digital Experience, a Digital Experience Manager designs, executes, and continuously enhances a range of digital solutions, applications, platforms, and self-service functionality throughout our digital channels. These include website components, calculators, and experiences designed for key personas.

This role provides strategic leadership and operational support for offerings to ensure a consistent brand/user experience and optimization of marketing campaigns. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.
*
* What You Will Do:

*** Partner with key internal and external stakeholders to design, create, and implement tools, digital marketing programs, and applications on , mobile, and emerging platforms.
* Continuously review, support and evaluate new and existing tools, applications, and digital marketing solutions.
* Draw upon best practices in user experience (UX) to wireframe new pages, applications, platforms, tools, and enhancements to maximize positive client experiences and ensure repeat traffic.
* Contribute to long-term planning for all applications, platforms, and digital marketing solutions to ensure continuous improvement of Fidelity’s digital presence.
* Advising and assisting Marketing teams on automation, digital execution, and A.I.

-related projects.
* End-to-end campaign execution including design, development, launch, and tracking.
* Defining and writing business requirements for new projects and initiatives.
* Working with internal technology partners to find innovative solutions to business problems.
* Bring a wide range of varied digital marketing expertise to all projects.
* Supporting FIC fund launch campaigns using data driven approaches.
* Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.
** What We’re Looking For
*** University degree, preferably with a focus on Marketing.
* 5+ years of experience in digital marketing or digital customer experience (DCX).
* General understanding of web tagging, programming and/or scripting languages - HTML, CSS, XML, Java, SQL, AJAX, etc.
* Deep expertise in digital user experience and web development
* Experience defining and executing against program requirements.
* Experience in Adobe analytics, Target and Audience manger is an asset.
* Experience of databases and data analysis, an asset.
* Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practices.
* Experience with tag management platforms, such as Ensighten, is an asset.
* Experience in financial services industry, an asset.
* Knowledge of website personalization tools is an asset.
** Expertise You Bring
*** Project management, planning, testing and organizational skills.
* Proven ability to manage multiple simultaneous projects and priorities across competing deadlines.
* Track record ideating and executing digital experiences that drove business results.
* Strong leadership, communication, and presentation skills.
* Effective interpersonal, negotiation, and diplomacy skills required to promote working partnerships…