Digital Product Marketing Manager

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organizations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data-driven creativity shape the future.

Through our five specialist teams:
Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth, and deliver measurable impact.

The Digital Product Marketing Manager will own acquisition-focused digital marketing for GAIN’s AI product suite (GAIN IQ), with an initial focus on two upcoming AI products focused on Performance Creative and Conversion Rate Optimization (CRO). You will help plan, execute, and optimize campaigns across paid, organic, and selected offline channels to drive high-intent leads and self-serve signups, working closely with internal performance, creative, conversion and product teams ahead of and after launch.

• Own operation of digital acquisition strategy for GAIN’s upcoming AI products, defining target audiences, positioning, and channel mix across paid and organic.
• Plan, brief, and liaise with GAIN Performance and GAIN Creative Studios to deliver full-funnel campaigns (awareness, consideration, trial, purchase) that align with the GAIN IQ acquisition and purchase journeys.
• Build and run always-on and launch-focused programs to drive business email signups, free trials and webinars, with clear hypotheses, goals, and measurement plans.
• Run the organic social program for these AI products, especially Linked In, including content calendars, launch narratives, testing roadmaps, and performance reporting.
• Manage Linked In Sales Navigator workflows end to end: define ICPs and segments, use Clay to curate targeted account and contact lists, and orchestrate outreach sequences in coordination with marketing and sales.
• Use tools such as Clay and Apollo to build, enrich, and maintain prospect lists, ensuring data quality (business domains, roles, company fit) and alignment with acquisition and lifecycle stages.
• Directly operate and optimize outreach and follow-up in tools such as Smart Lead and email/Linked In automation platforms, ensuring compliance with opt-in and unsubscribe best practices.
• Partner with Operations to ensure Hub Spot is set up with the right lifecycle stages, events, and campaign tracking to measure performance from first touch through signup, trial, and paid conversion.
• Collaborate with Product and Marketing to translate product capabilities and the “informed ideas” concept into compelling value propositions and campaign messaging for pre- and post-launch.
• Support the management of landing pages, signup flows, and experiment briefs that align with the unified GAIN IQ acquisition journey (UTMs, sources, and GA4/product analytics event tracking).
• Set up, monitor, and optimize performance dashboards across key tools (e.g., Hub Spot, ad platforms, analytics) focusing on CAC, conversion rates at each funnel step, and payback periods.
• Lead an experimentation culture across channels: A/B test offers, creatives, audiences, and formats, and scale what works across the new AI products and future launches.
• Plan and execute North American marketing events (owned and sponsored), including audience targeting, pre-event and post-event campaigns, and lead capture workflows that sync into Hub Spot and downstream activation journeys.
• Coordinate logistics and messaging for sales and product teams at events (booth assets, speaking slots, demos), ensuring…