Senior Manager, Campaign Measurement

About

The Role
The Senior Manager, Customer Campaign Measurement is a senior leadership role within the Campaign & Journey Execution & Measurement team. You will define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance. This role shapes measurement strategy, drives analytical excellence, and ensures results and insights are trusted, timely, and aligned to business needs.

You will influence senior leaders, advance measurement capabilities through innovation, and provide actionable recommendations that enhance campaign effectiveness, targeting, and customer experience across Personal and Business Banking.
This is a hybrid role

Key Responsibilities
Strategy & Planning
Develop and maintain the enterprise measurement strategy for targeted customer communications across channels.
Build and evolve a measurement roadmap that advances automation and the communication of campaign results using AI and modern analytical tools.
Align data sources, reporting frameworks, and analytical capabilities to support robust post‑campaign analytics.
Develop annual measurement plans and performance scorecards that support business priorities.
Leverage market and industry best practices to benchmark performance and identify improvements.
Prioritize and manage deliverables across Personal and Business Banking to ensure key business objectives are met.
Data, Analytics & Insights
Lead the analysis of direct‑to‑consumer campaign performance, including attribution, targeting effectiveness, incremental impact, and contact optimization outcomes.
Establish common reporting standards, measurement methodologies, and analytical metrics.
Oversee the creation of dashboards and reporting that provide a holistic, transparent view of campaign effectiveness.
Ensure campaign design incorporates measurement best practices, statistical rigor, and test‑and‑learn principles.
Communicate insights and recommendations to senior leadership to influence decision‑making.
Share learnings across teams to scale insights and accelerate performance improvement.
Influencing & Relationship Management
Serve as the primary point of contact for campaign measurement across all targeted communication initiatives.
Align analytical priorities with campaign and business objectives.
Identify opportunities to apply learnings from similar campaigns or segments to drive improved outcomes.
Partner across Data & Analytics COE, Marketing, Product, Channels, Technology & Operations, Credit Strategy, and Risk.
Develop business cases to advance measurement capabilities and analytical toolsets.
Leadership & People Management
Lead, coach, and develop a team of senior analysts and measurement specialists.
Set clear priorities, manage performance, and support talent development and mobility.
Attract and retain high‑performing talent capable of supporting both business priorities and career growth.
Manage external vendors related to analytics, tools, and measurement platforms.
Champion change management initiatives that promote insight‑driven decision‑making.
Change Management & Innovation
Drive a fact‑first culture grounded in experimentation, statistical rigor, and performance transparency.
Continuously evolve measurement capabilities by introducing innovative analytical techniques such as causal inference, advanced modeling, machine learning, or AI‑enabled automation.
Streamline reporting and measurement processes to reduce operational complexity and enhance usability.
Stay current on emerging analytical trends, tools, and technologies.
Customer Experience
Identify and quantify opportunities to improve customer experiences through analysis of communication relevance, timing, segmentation, and channel performance.
Ensure measurement frameworks reflect customer perspectives and align with enterprise experience principles.
Risk Management
Ensure data is used responsibly, securely, and in compliance with regulatory, privacy, and governance standards.
Maintain governance over measurement methodologies to ensure consistent, compliant, and reliable…