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Director, Campaign Execution
Job Description & How to Apply Below
The Role
This is a hybrid role. As Director of Customer communication execution excellence, you’ll lead a team focused on improving how we communicate with customers across multiple channels. You’ll set the strategy for customer communications, work with senior leaders to align solutions with business goals, and drive initiatives that increase revenue and efficiency.
Role Overview
This senior leader sets the strategy for how customer communications are developed and delivered across multiple channels, ensuring they are efficient, effective, and meet both customer and frontline expectations. The role partners with senior management and analytics teams to align solutions with business strategy, aiming to increase revenue, reduce costs and improve the customer and frontline experience.
Key Responsibilities
Strategy & Planning:
Develop and maintain strategic plans for customer communications and analytics.
Align data, reporting, and analytical tools to business goals.
Manage the execution of customer contact optimization strategies.
Analytics & Insights:
Oversee direct-to-consumer campaign execution that optimizes customer contacts.
Identify new data needs, tools and processes to improve campaign effectiveness.
Share insights to broaden business understanding and drive results.
Relationship Management:
Act as the main contact for campaign execution including all initiatives impacting the execution of targeted communications and related requirements.
Influence business partners to leverage data for growth.
Work closely with various business functions (Marketing, Technology, Operations, etc.).
Leadership:
Lead a team of senior managers and analysts.
Set clear goals, coach team members, and manage performance.
Attract and develop talent to support business and career goals.
Manage resourcing to ensure business is meeting their business targets
Manage external vendor relationships
Change Management:
Promote a fact-first mindset for strategic decision-making.
Innovate and advocate for new analytics techniques.
Simplify processes to reduce operating expenses.
Customer
Experience:
Use data to identify opportunities to improve client experiences.
Ensure new processes are customer-focused.
Risk Management:
Ensure proper use and access to data.
Ensure all communications abide by the appropriate regulations associated with targeted customer communications
Oversee regulatory and risk governance for the business group.
Required Skills & Experience
Extensive experience developing and executing targeted customer communications
10+ years in analytics, business intelligence, or financial analysis.
Experience in leading an operational team of technical analysts.
Deep understanding of analytical/campaign execution tools, systems and approaches.
Experience in financial services and large organizations
Strong relationship management, communication, and leadership skills.
Advanced analytical and problem-solving abilities.
Technical proficiency in analytical and business software (Excel, PowerPoint, Word).
Salary
$ - $
Pay Type
Salaried
Benefits
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:
About Us
At BMO we are driven by a shared
Purpose:
Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the…
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