Associate Digital Activation; Programmatic

Position: Associate Digital Activation (Programmatic)
The role of an Associate, Digital Activation is to be responsible and accountable for managing the plan development & set up of programmatic, biddable media campaigns and be the main hands-on-keyboard, in console. You are solution-oriented and able to work collaboratively with audience strategy, communications design and data & technology teams. The successful candidate will have demonstrated knowledge of and strong interest in digital marketing & analytics, including an understanding of ad networks, ad exchanges, DSP/ SSPs or auction marketplaces, ad servers and data management platforms & ad verification solutions.

Key Responsibilities   CAMPAIGN MANAGEMENT & IMPLEMENTATION
Reporting to Associate Director, Digital Activation (Team Lead), be accountable for the executional strategy of digital campaigns, such as determining bid strategy, implementing audience list and leveraging historical insights to inform implementation
Execute & maintain oversight on all aspects of digital campaign management processes campaign strategy; audience list set-up, tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis, reporting and billing reconciliation
Be the subject matter expert on emerging and proven digital media buying & optimization strategies and brand safety practices
Manage and adapt communication with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and digital campaigns results
Maintain a direct relationship with Digital Vendors, DSP and DMP providers to understand the opportunities and limitations of implementing digital media buying programs
Be accountable for shaping and driving assigned tasks to completion
Ensure relevant tracking is implemented
DATA STEWARDSHIP & TECHNOLOGY   Generate & analyze reports to ensure visibility into where ads are appearing as well as
implement automated reports that tracks campaign performance and support the development of new metrics
Perform campaign analysis to assist with KPI setting and campaign benchmarks, optimizing and providing budget allocation guidance
Turn large amounts of segmentation data into actionable insights using tools like data onboarding platforms and DMPs
Maintain relationships with digital media vendors & technology providers to understand emerging opportunities and algorithm changes that could impact campaign outputs
Become an expert in the use and best practices for multiple programmatic platforms, offering insights on how to improve campaign effectiveness through deep use of data and platforms functionality
Ensure that data sources (e.g. remarketing lists, 1st party data) and technologies (custom bidding) connect properly as well as perform maintenance on these integrations when needed
Ensure that data management and sharing conform to privacy and security requirements
SECONDARY RESPONSIBILITIES   Ensure that improvements or changes to campaigns align to and deliver a consistent brand &positive user ad experience where possible
Proactively ensure that governance practices are followed when executing digital media buys
When required provide full transparency into buy decisions
Exhibit an in-depth knowledge of the digital media industry and real-time media market dynamics
RISK MANAGEMENT   Implement best practices/follow policies and procedures to safeguard proprietary & 3rd party data
Maintain up to date knowledge and implement brand safety and suitability guidelines, mitigating unfavourable adjacencies for the brand
Use a multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data
Follow incident protocols in the event of a data breach
Ability to meet regulatory requirements when using/storing client data sources
Qualifications   Entry-level to associate experience in digital media management with a leading advertising agency, publisher, advertising exchange or optimization firm
Knowledge of digital buying best practices including programmatic marketing and strong familiarity with self-serve buying platforms (ie. DV360, Amazon DSP, Verizon DSP)
Exceptionally organized self-starter who can work independently,…