Senior Product Manager

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. App Direct offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About Firstbase, an App Direct subsidiary
Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of App Direct, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.

About You
App Direct Product Managers are at the heart of innovation, turning ideas into impactful solutions that generate profitable revenue streams. You thrive at the intersection of technical execution and business strategy, bridging both worlds to unlock growth opportunities. With a bias for action, a knack for tackling complex problems, and the autonomy to drive meaningful outcomes, you’ll play a critical role in shaping our future.

What you’ll do and how you’ll have an impact

Own the AI-IT Ops product vision:  Working with the Firstbase GM, define and execute the roadmap for AI-driven IT operations capabilities, identifying where automation and intelligence can replace manual workflows and create measurable efficiency gains for customers.

Architect and launch new Firstbase editions:  Lead the development of distinct product tiers, packages, and add-on products that expand Firstbase's addressable market through vertical-specific offerings, pricing/feature segmentation, and integration bundles within App Direct's broader ecosystem.

Drive platform value metrics:  Own the KPIs that demonstrate Firstbase's worth to customers and to App Direct retention, expansion revenue, usage depth, NPS—and build product capabilities that directly move these numbers.

Lead cross-functional transformation initiatives:  Partner with engineering, design, operations, product marketing, sales channel, and internal teams to identify and execute on the highest-leverage opportunities for platform improvement, balancing quick wins against foundational investments.

Make data-informed decisions:  Leverage metrics, feedback, and operational insights to guide product priorities and validate impact.

Engage cross-functionally:  Work closely with Sales, Customer Success, Finance and other internal teams to align priorities and ensure organizational readiness for launches.

Enhance the logistics journey:  Deliver net-new capabilities that strengthen the B2B and B2B2C experience, incorporating elements of asset management where they intersect with logistics workflows.

Collaborate with external partners:  Engage with logistics vendors as needed to support process improvements and technology integrations.

What we are looking for

7+ years of Product Management experience  with a track record of owning complex, high-impact workflows end-to-end

Proven success in  delivering measurable outcomes based on new feature iteration and delivery inside an existing platform.

Ability to translate complex customer wants into fully developed product solutions.

Experience in fast-paced SaaS or marketplace environments with the ability to ramp quickly

Strong technical fluency, comfortable reading API documentation, understanding data flows, and collaborating closely with engineers

Data-driven decision-making skills, leveraging analytics and feedback loops to inform priorities

Excellent collaboration skills and proven ability to partner with operations teams and cross-functional stakeholders

Customer experience mindset with a passion for improving user journeys while driving operational efficiency

Familiarity with warehouse management systems or other Ops tooling is a bonus

Bilingualism in spoken and written communication…