Bilingual Content and SEO AEO Manager​/Gestionnaire, marketing de contenu et SEO

For a career where you can drive our business and shape your future, apply now.

We are Trader
, a Canadian leader in digital automotive solutions. Our flagship brands — , Auto Sync, Dealer track Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. is Canada’s largest automotive marketplace, with over 25 million monthly visits
. As part of the Auto Scout
24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

• Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1
• Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3
• Boisbriand Office: 4965, rue Ambroise-Lafortune, bureau 200, Boisbriand, Québec J7H 0A4

• Own the creation, updating, and quality assurance of automotive advice content and SEO‑focused product pages by developing a deep understanding of customer needs, search intent, and user journeys.
• Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high‑quality, SEO‑optimized content aligned with quality standards.
• Apply a data‑driven approach to topic research, content ideation, and optimization to improve engagement and performance.
• Leverage AI‑driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI‑powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns.
• Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms.
• Collaborate with international stakeholders within the Auto Scout
  24 Group to align content initiatives across markets.
• Monitor trends in automotive, mobility, and car‑related topics and translate insights into relevant, high‑impact content.
• Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets.

• Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment; exposure to AI‑driven content or optimization tools is an asset.
• Bachelor’s degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience.
• Strong knowledge of current SEO/AEO best practices and content optimization methodologies.
• Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms.
• Familiarity with HTML and modern content management systems.
• Excellent written and verbal communication skills.
• Strong analytical mindset with attention to detail.
• High motivation to learn and adapt in a fast‑paced digital environment.
• Genuine interest in cars, mobility, and automotive industry trends; prior knowledge considered a plus.

• Professional proficiency in English (written and spoken).
• Professional proficiency in French (written and spoken).

• Reports to the Team Lead, Content, based at the global headquarters in Munich.

• Gym discounts.
• Employee and Family Assistance program.
• Virtual wellness events.
• Conferences & training budget.
• Regular internal training programs.
• Financial planning with 3% matching Pension.
• Competitive salary.
• Annual bonus structure.

Expected compensation: $80,000–$85,000 base salary.

We use artificial intelligence ('AI') in our hiring process, including to screen, assess, or select applicants for this position.

This job posting is for an existing vacancy.

• Assurer la création, la mise à jour et le contrôle de la qualité du contenu‑conseil automobile ainsi que des pages produits optimisées pour le référencement naturel.
• Développer une compréhension approfondie des besoins des clients, de l’intention de recherche et des parcours utilisateurs.
• Rédiger des briefs et col laborer avec des agences externes et des pigistes afin d’assurer la livraison de contenu optimisé SEO, dans les délais et selon les standards…