Content Developer

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

As the Content Developer (Marketing Automation), you will lead the development of multiple emails, web pages, and SMS. You will be part of the Digital & Direct Executions team within the broader Marketing organization, dedicated to leveraging customer data and insights to deliver meaningful communications to CIBC’s customers. Your responsibilities will include building new emails and web pages in Salesforce and Adobe.

You will collaborate with cross-functional teams to create email templates and content, manage standardized email templates, and provide expertise in setting up data integration points inside the emails and web pages to support Marketing Automation journeys across multiple channels. Additionally, you will ensure all email campaigns are optimized for deliverability and engagement, stay updated with email marketing trends and best practices, and develop processes for in-house campaign execution.

You will also execute quality assurance on developed work and engage with business stakeholders to understand their requirements and provide solutions.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site, while other days will be remote.

• Develop and implement email marketing campaigns, web pages, and SMS using Salesforce Marketing Cloud, Adobe Journey Builder, Adobe Experience Manager
• Work with cross-functional teams to develop email templates and content.
• Manage standardized email templates
  , including upkeep, enhancements, and testing.
• Provide expertise in setting up data integration points to support Marketing Automation journeys across multiple channels, including email, digital push notifications, and online advertising.
• Ensure that all email campaigns are optimized for deliverability and engagement.
• Stay up-to-date with email marketing trends and best practices.
• Develop and implement processes for in-house campaign execution.
• Execute quality assurance on developed work and collaborate with the quality team to ensure that all email campaigns meet quality standards.
• Engage with business stakeholders to understand their requirements and provide solutions that meet their needs.
• Be a self-starter who can take the initiative to develop new processes.
• Demonstrate relentless curiosity to apply and test new capabilities, such as A/B testing and optimizations.
• Ability to execute multiple campaigns concurrently. Needs to be good under pressure and open to feedback.

• Education
  :
  Bachelor’s degree in Computer Science, Marketing, or a related field.
• 2+ years of experience in Content Development in Salesforce and Adobe
• 2+ years of experience working with responsive HTML Emails, CSS and CSS Media Queries. This includes building/updating content templates and module blocks.
• 1+ years of experience working with Ampscript within SFMC to build dynamic email content.
• Experience in Email Studio, Cloud Page Studio, and Mobile Studio.
• Working knowledge of Data Extensions, Journey Builder, and Automation Studios.
• Working email testing knowledge of Litmus or Email on Acid. Has the ability to troubleshoot and resolve email rendering issues on multiple email clients/devices.
• Good understanding of working with data and creating testing data using Microsoft Excel and SFMC.
• Experience with AmpScript, SQL, Email HTML5, CSS, and JavaScript.
• Knowledge of email marketing best practices.
• Ability to navigate ambiguity and operational challenges.
• Strong interpersonal skills
  , with a passion for people and relationships.
• Forward-thinking with a focus on continuous improvement and process development.
• Analytical skills to investigate…