Senior Product Designer

Type: Full-Time | Permanent

Location: Toronto, ON

Salary: $100,000 to $140,000 CAD annually

Reports to: Product Design Director

50,000+ athletes. 22+ locations. Millions of views.

Brodie League is more than a basketball league — it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

We're building a hybrid platform where physical sport meets digital experience — a mobile app, admin operations system, registration portal, and content engine that together serve 50,000+ athletes across 20+ cities.

We're looking for a Senior Product Designer to own the design of Brodie's digital products. This is a high-ownership, high-impact role at the centre of everything we build — our mobile app (iOS/Android), admin portal, registration flows, and web presence.

You won't be designing in isolation. You'll work directly with our CEO, engineering team, and Design Director to ship features that directly impact how 50,000+ athletes experience Brodie every week. You'll take a feature from problem to wireframe to high‑fidelity prototype to shipped product — and then iterate based on real user behaviour.

The right person is a systems thinker who designs fast, communicates clearly, and uses modern tools — including AI — to multiply their output. You prototype quickly, ship iteratively, and care more about impact than perfection.

We need someone who can step in and immediately contribute across our product surface area while helping us level up our design practice.

• Mobile App Design (Primary Focus)

The Brodie app is the core product athletes interact with daily. You'll own the design of new features and the continuous improvement of existing ones.

• Design end-to-end user flows for new features (events, gamification, social feeds, messaging, onboarding)
• Create high-fidelity screens and interactive Figma prototypes
• Work with engineering to ensure pixel-perfect implementation
• Conduct design QA on Test Flight and staging builds
• Iterate based on user feedback, analytics, and session data

• Event creation and discovery flow
• Home dashboard redesign (awards, badges, challenges, activity feed)
• Drop‑in runs and program registration
• Gamification system (leveling, achievements, rivals)
• Checkout engine and payment integration
• Admin Portal & Operations Tools

Our internal tools power 500+ games per week across 20+ locations. You'll design dashboards and workflows that make our operations team faster.

• Design and improve admin dashboards for league management
• Create intuitive workflows for commissioners, schedulers, and ops leads
• Simplify complex data (standings, financials, player management) into clean interfaces
• Work with engineering to prioritize admin improvements

Our website and registration portal are how athletes discover and join Brodie. You'll ensure these experiences are seamless and conversion‑optimized.

• Design and iterate on registration flows (mobile‑first)
• Improve location pages, program listings, and marketing landing pages
• Support partnership and sponsor page design as needed

• Maintain and extend our component library in Figma
• Ensure brand consistency across app, web, admin, and marketing materials
• Create reusable patterns and templates that scale
• Document design decisions and standards

• Figma + AI plugins — Using tools like Figma Make, Lovable, or similar to accelerate wire‑framing, prototyping and layout generation
• Cursor / AI‑assisted development — ability to explore prototyping in code, build quick front‑end demos, or collaborate directly with engineers using AI‑assisted dev tools
• AI for research and content — Using AI to accelerate design research, generate copy drafts, analyze user flows, synthesize research, and create design documentation
• Generative design tools — Comfortable with AI image generation for mockup…