Senior SEO Specialist Ford

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

We’re looking for a seasoned SEO Specialist who can step in to be responsible for building strong client/agency relationships and achieving the clients’ SEO marketing objectives. The successful candidate will be a key part of a dynamic, innovative team within Analytics which focuses on leading‑edge digital and marketing analytics work. The team utilizes analytics and data mining techniques as well as segmentation methodologies to solve a wide range of our clients’ business problems, including how to drive acquisition, cross‑sell, migration and retention strategies.

Our ideal candidate will be the subject‑matter expert responsible for evolving the analytics team’s capability around SEO to have a big impact on our clients’ businesses.

• Strategic SEO & AEO Development:
  Develop and execute comprehensive SEO and AEO strategies to maximize organic search performance across all relevant platforms, including traditional search engines and emerging AI‑driven platforms.
• Technical SEO Management:
  Conduct thorough website audits and manage all aspects of technical SEO, including crawl health, site architecture, schema markup, Hreflang, redirects, canonicalization, internal linking, and page speed optimization.
• Keyword & Content Optimization:
  Perform in-depth keyword research for both Traditional and AI engines. Optimize existing and new content to improve rankings, traffic, and conversion rates, considering content structure for AI platforms.
• AI Search & Generative Experience Optimization:
  Design and implement strategies for Google SERP, AI‑powered search experiences, and LLM‑driven discovery platforms (e.g., Gemini, ChatGPT, Bing Copilot, Perplexity). Lead entity SEO, knowledge graph optimization, and semantic search initiatives.
• Performance Monitoring & Reporting:
  Monitor site health, crawlability, indexation, Core Web Vitals, and SERP feature performance. Translate raw data into meaningful insights through strategic reporting, defining KPIs, and measuring organic pipeline contribution, share of voice, and AI Overview wins.
• Competitive Analysis:
  Conduct regular competitive analysis and search landscape analysis to identify new opportunities and inform strategic adjustments.
• Cross‑functional
  
  Collaboration:
  
  Partner closely with content, strategy, paid search, and media teams to ensure SEO best practices are integrated into all digital initiatives. Provide SEO guidance for proposed website changes and advise on opportunities to enhance overall digital marketing efforts. Interact with global teams to identify and replicate successful optimizations.
• Client & Stakeholder Engagement:
  Understand client online needs and effectively communicate how digital analytics and SEO can help achieve their business objectives.
• Innovation & Best Practices:
  Apply AI content quality frameworks, detection best practices, and leverage prompt engineering techniques to improve search visibility and maintain a leading edge in the evolving search landscape.

• A degree in Statistics, Computer Programming, other quantitative…