Insights & Measurement Lead, Analytics & Insights : Sales Intelligence, Tech Enablement; SITE

Amazon Ads operates at the intersection of e-commerce, entertainment, and advertising, offering advertisers a rich portfolio of full‑funnel advertising solutions. We help brands reach and engage customers across Amazon’s owned and operated properties—including , Prime Video, Amazon Live, and Twitch—as well as across high‑quality third‑party sites and devices.

As an Insights and Measurement Lead, you will serve as an individual contributor and strategic advisor, accelerating Amazon Ads growth through advanced analytics, rigorous measurement, and clear business judgment. You will translate complex data into decisive insights, disambiguating signal from noise to shape advertiser strategy, influence internal priorities, and drive measurable customer and revenue impact. This role sits at the intersection of analytics, customer strategy, and executive influence.

You will lead measurement discussions, frame ambiguous problems, and deliver clear, actionable recommendations to senior advertiser and Amazon leadership.

• Leverage Amazon’s proprietary first‑party data, third‑party research, and advertising measurement solutions to generate actionable insights that inform customer and business strategy
• Disambiguate complex, often conflicting data signals to identify true drivers of performance and growth opportunities
• Own senior‑level measurement and insights relationships with advertisers, acting as a trusted advisor who influences long‑term marketing and investment decisions
• Drive thought leadership by shaping strategic learning agendas that guide sales, product, and marketing
• Collaborate cross‑functionally across Sales, Product, and Marketing teams to influence initiatives spanning multiple publishers, regions, and industries
• Advocate for data‑driven decision‑making, guiding advertisers toward practical, high‑impact solutions aligned to their business objectives

You will perform hands‑on analysis using SQL and Python, partner with measurement solutions to assess advertiser performance, and develop insights across customer behaviour, media effectiveness, and industry trends. You will synthesize complex analyses into concise narratives for executive audiences, clearly articulating implications, trade‑offs, and recommended actions that shape both customer strategy and Amazon Ads business outcomes.

The Analytics & Insights (A&I) organization leverages Amazon’s unique data assets to deliver high‑impact insights for advertisers. We help marketers make better decisions, unlock growth opportunities, and measurably improve outcomes both on and off Amazon by combining analytical rigor with strategic clarity.

• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

• Advanced degree, or MBA
• 6+ years of digital advertising and client facing roles with a focus on data analysis experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information.

The base salary range for this position is 99,900. CAD annually (CAN, ON, Toronto).