AI-Native Digital Experience & SEO Automation Lead

AI‑Native Digital Experience & SEO Automation Lead

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

We are not hiring a traditional SEO specialist.

We are hiring an AI‑native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine.

If you casually experiment with AI, this is not the role. If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.

You will own from a digital performance perspective.

This is a hands‑on builder role. You execute daily while continuously improving the system behind the execution.

• Build and maintain pages in Word Press
• Launch landing pages quickly and efficiently
• Continuously optimize SEO and search visibility
• Design AI‑assisted systems that reduce manual effort
• Treat the website as a growth engine, not a brochure

• Build and update landing pages, blog posts, campaign assets, and conversion flows in Word Press
• Maintain template consistency, schema integrity, tagging structure, and UX standards
• QA releases for speed, mobile readiness, accessibility, and conversion logic
• Collaborate with design and engineering while confidently building within templates independently
• Troubleshoot HTML/CSS issues without hand‑holding
• Deep Word Press proficiency is non‑negotiable

You will architect workflows — not simply “use AI.”

Examples of expected ownership:

• AI‑assisted keyword clustering and competitive research
• Structured prompt frameworks for content briefs and optimization
• Automated SEO audits
• AI‑assisted schema and metadata generation
• Workflow automation using tools like n8n, Zapier, Make, APIs, or similar
• AI‑driven analysis of CRO tests and search performance
• Integration of AI tools into repeatable systems

You should be able to clearly articulate:

• The AI tools you actively use
• The workflows you’ve built
• The automations you’ve shipped
• How AI improved speed, quality, or measurable performance

We expect experimentation, iteration, and systems thinking.

• Own optimization of demo flows, navigation, and campaign landing pages
• Use analytics and AI to identify friction and drop‑offs
• Design and test experiments continuously
• Partner with demand generation and performance marketing teams to ensure conversion efficiency

• Ensure tagging accuracy in GA4 and GTM
• Maintain and improve reporting workflows (Looker Studio or similar)
• Automate reporting and insight generation where possible
• Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity
• You think in systems — not one‑off fixes.

• 3–6 years of B2B SaaS experience in SEO, digital growth, or web operations
• Deep Word Press proficiency (required)
• Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)
• Hands‑on GA4 and GTM experience
• Demonstrated use of AI tools beyond basic experimentation
• Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)
• Proven measurable SEO, GEO, AEO, or conversion growth impact

This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such,
applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

• You understand structured prompting and prompt iteration
• You proactively research and test emerging tools
• You continuously optimize your own processes
• You show intellectual curiosity and strong ownership
• You are deeply committed to…