GIS & Market Planning Lead, Real Estate Strategy

Location:
Toronto

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

The Market Planning, GIS & Real Estate Lead – Canada is a multi-disciplinary analytical role that supports Subway Canada’s development strategy through market planning, GIS analysis, data stewardship, and portfolio insights. This position combines spatial analytics, forecasting, competitive intelligence, and database management to support network decisions across new restaurant openings (NROs), relocations, closures, and non-traditional formats.

In addition to market and real estate analytics, the role functions as the data and systems backbone for multiple development functions. This includes maintaining and improving Smartsheets, Excel-based trackers, and internal dashboards supporting Real Estate, Leasing, Franchise Sales, and Construction. The individual serves as Subway Canada’s development analytics subject matter expert, helping the organization grow intelligently, protect key trade areas, and align geography-based decisions with both brand objectives and franchisee economics.

A further responsibility includes supporting real estate sourcing through web-based research and scraping of landlord, broker, and retail platforms to proactively identify and evaluate new site opportunities.

An understanding of QSR/Retail development cycles, trade areas, and unit-level economics is required to translate data into commercially grounded recommendations that support both brand growth and franchise success.

Responsibilities include but are not limited to:

Market Planning, GIS, & Analytics

• Lead the development and maintenance of GIS-based market planning tools, spatial analytics, and trade area models.
• Conduct trade area assessments including demographics, competitive landscape, traffic patterns, and retail adjacencies.
• Build cannibalization, white space, saturation, and sales impact models to support network decisions.
• Partner with Real Estate to support the evaluation of new units, relocations, expansions, closures, and non-traditional formats through analytics-backed recommendations.
• Maintain and enhance datasets supporting ongoing development planning decisions
• Support real estate team with real estate committee approvals by supporting presentation development with data insights, mapping support, etc
• Maintain and evolve GIS platforms, databases, and dashboards supporting development decisions.
• Serve as internal SME on spatial analytics tools and methodologies
• Provide cross-functional support across the development department
• Present findings to leadership in clear, concise, commercially sound formats

Development Database & System Ownership

• Serve as system owner for development-related databases and trackers across Real Estate, Leasing, Construction, and Franchise Sales.
• Maintain and improve Smartsheets, Excel-based tools, Franconnect databases and KPI dashboards for pipeline tracking, expiries, construction timelines, transfers, and other workflows.
• Ensure high data integrity and version control for key development systems.
• Actively scan landlord, broker, and retail platforms for new listings, redevelopment plans, vacancies, and non-traditional opportunities.
• Use web-scraping or structured data collection to build market intelligence pipelines.
• Compile listings and opportunities for Real Estate and non-traditional teams in a structured, geography-based way
• Maintain competitive mapping and competitor new build/closure databases & tracking systems
• Monitor…