Director, Data Infrastructure , Cossette Media

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

We are seeking a visionary leader to define and drive the future of our data capabilities. You are not just a manager; you are a data strategist who understands the heartbeat of a media agency. You will lead the overall analytics function, bridging the gap between advanced data engineering (Big Query, AI) and actionable media strategy.

In this role, you will set the strategic direction for data-driven decision-making, overseeing the department’s growth through mentorship and resource management. You will champion the implementation of cutting‑edge AI agentic workflows and partner with Account Leads to pitch innovative analytics solutions that win new business. If you are a leader who loves data architecture as much as you love client storytelling, this is your home.

Transparency matters to us. For this role, you can expect a salary between $95,000-$115,000 annually, depending on experience. This is for a new vacancy.

• Departmental Direction: Formulate and articulate a clear vision for the data infrastructure and analytics department, developing data strategies that align with business objectives and drive innovation across all marketing channels.
• Cross‑Functional Integration: Collaborate with senior leadership and other departments to integrate analytics into the core decision‑making framework of the agency.

• Business Development: Collaborate with account leads to identify client needs, pitch bespoke analytics solutions, and demonstrate value to secure new business opportunities.
• Solution Tailoring: Architect custom analytics solutions that meet specific client requirements, moving beyond "out of the box" reporting to true business intelligence.

• GCP Ecosystem Ownership: Architect, maintain, and scale a robust data warehouse environment within Google Cloud Platform (GCP). You will provide end‑to‑end oversight of Big Query architecture (including dataset design, partitioning, clustering, and cost optimization) to ensure high‑performance querying for agency‑wide analytics.
• Unified Data Storage: Lead the integration of structured and unstructured data, leveraging Cloud Storage for data lakes and ensuring a "single source of truth" for all media and client performance data.
• Engineering Best Practices: Define and enforce database design standards and governance protocols. This includes overseeing schema evolution, data modeling, and documentation to ensure the infrastructure is scalable, secure, and accessible for both automated workflows and manual exploration.
• AI Implementation: Lead the charge on AI innovation, specifically the development and optimization of AI agentic workflows (e.g., using Gemini Enterprise, Vertex AI) to drive internal efficiency and external client performance.
• Measurement Frameworks: Define robust KPI frameworks and measurement plans for multi‑channel media campaigns, ensuring data integrity across pixel implementation, tag management, and website/app tracking (GA4, Adobe Analytics…) while overseeing complex architectures.
• Advanced Measurement Methodologies: Drive the adoption of sophisticated measurement strategies beyond standard attribution. Knowledge of Media Mix Modeling (MMM), incremental lift studies, and rigorous Test & Learn frameworks to quantify true media impact is preferred.

• Experience: Minimum 7+ years of experience in data analytics, with experience within a media agency environment is preferred.
• Leadership: Proven track record of managing teams, resource planning, and mentoring junior to mid‑level analysts.
• Media Fluency: Comprehensive knowledge of the media landscape and tracking ecosystems, including GMP (DV360, CM360, SA360), Meta, Tik…