Performance Marketing Manager

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 780,000 customers across Canada through Equitable Bank, Canada’s Challenger Bank™, and have been around for more than 50 years. Equitable Bank’s wholly‑owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $138 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people’s lives.

Our customers have named our EQ Bank digital platform () one of the top banks in Canada on the Forbes World’s Best Banks list since 2021.

Reporting to the Senior Manager of Performance Marketing, the Performance Marketing Manager is responsible for leading performance media strategy, planning, and optimization across EQ Bank’s Personal Banking and Small Business Banking portfolios, with additional support for Equitable Bank’s Reverse Mortgage product.

This role owns performance outcomes across paid media channels and works closely with agency and platform partners to optimize campaigns and drive efficient customer acquisition. While day‑to‑day execution is primarily handled by agency partners, the role requires sufficient platform fluency to step in when needed and make informed optimization decisions.

The successful candidate is a collaborative, data‑driven marketer who thrives in an agile, performance‑led environment and is comfortable balancing near‑term optimization with longer‑term growth planning.

• Own paid performance media strategy and results across EQ Bank Personal and Small Business Banking, with a focus on driving strong ROI and efficient CAC.
• Work closely with agency and platform partners to optimize paid media execution across Google Ads, Microsoft Ads, and paid social platforms, ensuring performance goals are met.
• Partner with agency and platform partners on channel mix, bidding approaches, testing roadmaps, creative strategy, A/B testing and optimization priorities.
• Collaborate with the Senior Manager and Product Marketing team to plan and execute go‑to‑market campaigns, including channel strategy, budgets, KPIs, success metrics, and measurement frameworks.
• Act as the primary performance marketing point of contact across internal stakeholders (Product, Legal, Compliance, Operations, Finance, Analytics) and external agency and platform partners to coordinate timely ad launches, updates, and testing initiatives.
• Review and QA campaign strategy, testing plans, creative performance, campaign setup and reporting outputs developed by agency and platform partners.
• Manage and oversee budgets across all performance channels, providing data‑backed recommendations on allocation, scaling, and efficiency improvements.
• Drive a culture of testing and learning by identifying high‑impact experiments to improve conversion rates, reduce CAC, and unlock incremental growth.
• Identify and evaluate new channels, formats, and platform betas in partnership with agencies and platform partners.
• Own and maintain EQ Bank’s Marketing Mix Model (MMM) in partnership with our data science partner, ensuring it is regularly updated with new data and used as a strategic input to inform media investment decisions, channel prioritization, and budget planning across the performance portfolio.
• Leverage Google Analytics and Looker dashboards to assess channel effectiveness, diagnose funnel performance, and inform optimization direction.
• Deliver weekly, quarterly, and ad‑hoc performance reporting with clear insights and recommendations to senior stakeholders, product teams, and agency and platform partners.
• Collaborate with affiliate marketing partners to identify opportunities for incremental sign‑ups and…