Description
Company Overview
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
The Opportunity
Reporting to the VP, Marketing, the Director, Marketing Technology and AI Enablement is responsible for leading Fidelity Canada’s marketing technology strategy, governance, and innovation agenda, ensuring all marketing platforms, data, and AI capabilities operate as a unified ecosystem that drives automation, personalization and business results.
This Director oversees the Marketing Automation team, Digital Experience team, and Digital Product Managers for the and Mar Tech scum teams, providing both strategic leadership and hands-on direction for platform operations, data integration, and AI enablement.
The Director combines deep marketing technology expertise with leadership and executional excellence. They will enable data-driven marketing across all channels, strengthen the connection between marketing, sales, emerging businesses and product experiences and advance the intelligent use of data, automation, and AI in every facet of Fidelity Canada’s marketing delivery.
This role is well-suited for leaders with experience building and scaling digital platforms, modern Mar Tech ecosystems, and agile delivery models in complex, high-growth environments.
What You Will Do
Lead the Marketing Technology and AI Strategy
Develop and execute a multi-year roadmap for marketing technology and AI enablement aligned to business growth and client engagement goals.
Build a connected ecosystem across platforms including Adobe Experience Cloud, Salesforce, Seismic, and Marketo.
Integrate automation and AI across workflows to improve efficiency, targeting, and measurement.
Establish standards for platform governance, data privacy, and consent compliance (CASL, PIPEDA).
Partner with IS, Data, and Compliance to ensure secure, responsible AI adoption.
Define business cases, KPIs, and measurement frameworks for new technologies and pilots.
Oversee Platform Operations and Digital Product Delivery
Lead the Digital Product Managers responsible for and the Mar Tech Scrum teams, ensuring clear priorities, sprint planning, and stakeholder alignment.
Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.
Drive agile delivery practices to increase release velocity and transparency.
Oversee vendor contracts and budgets to ensure scalability and performance.
Partner with Digital Experience to continuously improve usability and accessibility across all digital properties.
Advance Marketing Automation and Personalization
Lead the Marketing Automation team to build and manage programs that engage advisors and investors across email, web, SMS, and events.
Integrate AI-driven decisioning, segmentation, and dynamic content into campaigns.
Partner with Sales to align CRM and lead-qualification processes.
Maintain dashboards that measure campaign effectiveness and engagement across digital channels.
Drive AI Enablement and Marketing Intelligence
Lead the integration of AI into Fidelity’s Mar Tech stack (Adobe Experience Cloud, Salesforce, Seismic), enabling smarter targeting, automation, and campaign optimization.
Embed AI into digital experiences across and mobile apps, including recommendations, next-best-action logic, intelligent search, and content personalization.
Enable teams to use AI-assisted content and campaign tools (e.g., generative AI, automated testing, predictive scoring) to improve speed and effectiveness.
Partner…
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