Digital Marketing & Web Operations Specialist

Location: Toronto (Bremner)
Contract Length: 3 months
Work Arrangement: Hybrid (preferred 3 days onsite; open to 2 days onsite if needed)

The Digital Marketing Specialist is an execution-focused role supporting campaign managers in a fast-paced marketing environment. This position is primarily responsible for building, testing, and deploying email campaigns, with additional support for templated web content and webinar execution. The ideal candidate is detail-oriented, proactive, and comfortable managing multiple projects while meeting tight SLAs.

This is a hands-on role emphasizing accuracy, quality assurance, and collaboration rather than campaign strategy.

• Build, test, and deploy email campaigns using a marketing automation platform (e.g., Microsoft Dynamics 365 Marketing)

• Use pre-built templates with drag-and-drop functionality to assemble emails with personalization and dynamic content

• Build and manage audience segments and marketing lists, applying basic segmentation logic

• Perform thorough QA prior to deployment, including:

  • Verifying image and icon rendering

  • Testing hyperlinks and tracking

  • Ensuring formatting and personalization function correctly

• Partner with campaign managers for final reviews prior to launch

• Build and update templated landing pages, event pages, and campaign pages using a web content management system (e.g., Adobe Experience Manager)

• Copy and paste approved content into templates and verify layout, spacing, and formatting

• QA forms and back-end functionality, including confirmation messages and data capture routing

• Ensure pages render correctly across devices and meet basic UX expectations

• Set up webinar registration pages, confirmation emails, and automated reminders using platforms such as ON24 (Zoom experience acceptable)

• Support dry runs and live webinars by managing logistics, routing questions, and providing light technical assistance

• Build and deploy post-event follow-up email journeys based on attendee behavior

• Support multiple campaigns and projects simultaneously in a deadline-driven environment

• Meet SLA requirements and manage time effectively

• Communicate proactively when workload capacity changes

• Identify issues independently, troubleshoot where possible, and escalate when needed

• 3–5 years of hands-on digital marketing execution experience (email-focused)

• Strong experience building and deploying emails in a marketing automation platform (Microsoft Dynamics preferred; similar platforms acceptable)

• Experience with web content management systems such as Adobe Experience Manager (Word Press experience alone is not preferred)

• Exposure to webinar platforms such as ON24 or Zoom

• Comfortable working with templates, QA processes, and structured workflows

• Strong organizational, problem-solving, and communication skills

• Ability to manage multiple projects simultaneously

• Works quickly while maintaining attention to detail

• Proactive, resourceful, and comfortable flagging and solving issues

• Clear communicator who can ask for help when needed

• Two interview rounds (a third round may be added if needed)