Intermediate SEO Strategist; Contractor Job Toronto area,Ontario Canada,IT/Tech

Position: Intermediate SEO Strategist (Contractor)

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in , Northern has grown into a team of + digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We’re Looking For

Northern is seeking an intermediate SEO Strategist to execute discovery, site audits, and implementation of on-page, technical, and content SEO programs across client websites and landing experiences. You'll own keyword research and strategy, optimization roadmaps, and performance reporting. You will collaborate with content, development, and media teams to drive organic growth, resolve issues quickly, and communicate insights clearly to clients and internal stakeholders.

Benefits of Becoming a Northern Contractor

In exchange for your talent, Northern offers:

Competitive rates

Flexible work to promote work-life integration

Remote-first or hybrid flexibility

Asynchronous work

Supportive Operations Team

- hours a week

Opportunity to collaborate with top industry talent!

What You’ll Be Doing

SEO / GEO Execution

Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions

Execute keyword research and mapping tasks aligned to client goals and strategic direction

Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy

Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks

Perform competitor and backlink analysis to support broader SEO initiatives

Maintain keyword tracking, rank monitoring, and optimization checklists

Technical SEO Implementation

Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)

Identify and resolve crawlability, indexation, and site structure issues

Implement schema markup and structured data

Optimize page speed and Core Web Vitals

Coordinate with development teams to ensure technical fixes are implemented correctly and on time

Support site migrations and platform transitions

Maintain optimization checklists and document findings

Reporting & Analysis

Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools

Develop custom dashboards and reports that communicate impact to stakeholders

Present strategies, findings, and results to clients with confidence

Maintain documentation of experiments, changes, and outcomes to inform future work

Assist in shaping the narrative for client-facing performance recaps and QBRs

What You'll Bring

– years of digital marketing experience, including – years of hands-on SEO execution

Post-secondary education in a relevant field (marketing, advertising, web development, computer science) or equivalent experience

Proficiency with SEO tools (, Google Search Console, GA, Ahrefs/SEMrush, Screaming Frog/Deep Crawl)

Working knowledge of HTML/CSS basics, common CMSs (, Word Press, Shopify), and tag management

Demonstrated experience with multiple digital channels (analytics, email, CRO, or social) and how they integrate with SEO

Strong analytical and problem-solving skills; ability to turn data into clear recommendations

Effective communicator and collaborator with internal teams and clients

Google Analytics (GA) certification preferred

Nice to have

Experience with local SEO, structured data, and link-building programs

Familiarity with Looker Studio/Excel (or similar) for reporting automation; basic SQL a plus

Agency experience and comfort managing multiple client projects concurrently

Compensation & Tools

We’re looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate, relevant skills, experience, and…


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