Sr SpAds GTM Specialist, Ads; Advertising

This role is responsible for developing and executing strategic initiatives to drive Sponsored Ads growth across international LCS locales, with a focus on creating scalable solutions, automated tools, and performance frameworks that enhance sales effectiveness and revenue generation.

• Lead ICAA LCS SpAds strategy and go-to-market approach
• Drive concurrent complex initiatives across multiple work streams
• Develop and implement new inspection mechanisms to improve SpAds performance
• Manage multiple high-impact projects simultaneously while maintaining quality and meeting objectives

• Partner with and influence product teams to develop automated tools and solutions
• Design and implement operational processes for Sales adoption
• Create and scale automated content and inspection tools
• Lead technical initiatives such as AI integration and automation projects

• Build and maintain relationships across multiple teams (Sales, Product, Insights, SPEO, Training)
• Drive alignment and accountability across various stakeholders
• Influence without direct authority to achieve business objectives
• Collaborate with Finance stakeholders to build structured review processes

• Design and implement close-looped programs to drive adoption of SpAds inputs
• Create and manage performance measurement frameworks
• Develop and scale effective narratives and best practices
• Lead initiatives to improve accessibility and local country relevance

• 6+ years of developing, negotiating and executing business agreements experience
• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• 5+ years of working with Advanced Compute technologies including, but not limited to:
  Accelerated Compute, High Performance Compute, Visual/Spatial Compute, and/or IoT.
• Knowledge of publisher ad tech stacks and/or advertising technology
• 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being.

We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto -  -  CAD annually

Posted: January 30, 2026 (Updated 1 day ago)