Senior SEO Specialist

We’re a Data-First digital agency with a culture built on empowering teams to research, innovate, and deliver measurable brand-awareness gains. As brand advocates, our SEO specialists make data-driven recommendations that move performance metrics and drive real growth. With teams split between Canada and Europe - and rapid expansion underway - we’re looking for a smart, self-motivated, result-oriented, creative Senior SEO Specialist to join our Toronto office.

Plan, implement, and oversee holistic SEO campaigns for local, national, and global brands - blending traditional tactics with AI-first optimization (ChatGPT, Gemini, Perplexity and other LLM platforms).

• Craft and refine content prompts tailored for large language models to secure featured snippets and AI-powered answers.
• Collaborate with content, UX, and development teams to build schema and structured data that enhance AI overviews and knowledge-graph visibility.

Optimize and manage Google Business Profiles to improve local pack rankings, drive customer actions, and deliver bottom-line ROI.

• Implement review-generation campaigns, citation audits, and localized content programs to strengthen presence in key markets.

• Develop dashboards and reports that track both traditional KPIs (rankings, traffic, conversions) and emerging AI-driven metrics (AI answer appearances, LLM coverage).
• Translate insights into clear, actionable recommendations for clients and internal stakeholders.

Serve as the primary SEO consultant for clients, guiding strategy, mentoring junior team members, and presenting results to senior leadership.

• Competitive salary + annual bonus.
• Energetic & friendly working environment.
• Corporate medical and dental benefits.
• Full‑time work in a comfortable office in North York.
• Free lunches on Thursdays.
• Multiple ways to grow and develop as a professional.

• You are no stranger to
• HARO, Skyscraper techniques, Manual Outreach and other creative link‑building options.
• AI overviews optimization, optimization for ChatGPT, Perplexity, Gemini.
• Conducting deep‑n‑dive keyword research and driving new page creation initiatives.
• Technical SEO auditing and prioritizing of features.
• Working with content teams and developers to execute SEO projects.
• Local Google Business Profiles optimization from A to Z.
• Strategizing and managing link‑building projects with outside vendors.
• Organizing and participating in client presentations and decks, delivering reporting of account performance, providing insightful analysis/trends, recommendations and opportunities to meet organic growth goals and KPI’s.
• Assisting salespeople in selling SEO assessments and strategies.
• Consistently seeking and sharing with the team innovative ways to help elevate client expectations and goals.
• Proactively managing client accounts across multiple platforms and channels, anticipate issues and develop solution‑focused recommendations.

• Developing short‑term, mid‑term and long‑term SEO strategies.
• Coming up with new ideas, leading brainstorms, and staying organized.
• Taking hands‑on creative approaches with content marketing.
• Staying current on new SEO research, AI and emerging trends.
• Performing site‑specific keyword research and competitive analysis.
• Performing technical SEO Audits and driving the implementation of on‑page website SEO optimization.
• Performing backlink analysis, opportunity identification, solicitation and optimization.
• Preparing and communicating regular & ad hoc reporting on SEO performance.
• Working independently with business stakeholders to identify KPI’s, developing dashboards, and interpreting metrics to deliver sound, data‑driven recommendations.

• Solid knowledge of server technologies (caching, environments, logging)
• Ability to analyze, synthesize, and communicate critical data and adjust strategies as needed.
• Bachelor or MA degree.
• Ability to take complex solutions and make them simple to explain and digest.
• High level of emotional intelligence, ownership, and accountability.
• Analytical mindset with numerical aptitude.
• Advanced content marketing experience.
• Experience in PR outreach in North America is an advantage.
• High Organizational skills.
• Strong Leadership skills.
• 5+ years of SEO agency experience.

Don’t wait, tell us about yourself and how you want to impact the client experience.