Growth Marketing

Marketing expertise

Enjoy the benefits of marketing and sales automation# SEO strategist job description

Growth Marketing Hybrid Toronto #
** SEO strategist at Productive Shop
** Productive Shop is a dynamic consultancy marketing agency specializing in helping SaaS companies scale their online presence and drive sustainable growth. With a deep focus on the unique challenges of SaaS businesses, we partner with innovative tech firms to deliver data-driven strategies that boost visibility, conversions, and revenue. Our team thrives on collaboration, innovation, and results, blending cutting-edge tools with creative problem-solving to outpace the competition in the fast-evolving digital landscape.

We’re seeking a talented SEO strategist to join our team and lead SEO initiatives for our SaaS clients. This role is perfect for someone passionate about search optimization, with a knack for translating complex data into actionable insights that fuel business success.##
** In this role, you’ll get to:
*** Conduct in-depth keyword research tailored to SaaS audiences, identifying high-intent opportunities for content and optimization that align with client goals like churn reduction and lead generation.
* Develop and execute comprehensive SEO strategies, including editorial calendar planning, technical audits, on-page optimizations, and off-page tactics, to improve organic rankings and drive conversions and qualified traffic.
* Analyze website performance using tools such as Google Analytics 4, Google Search Console, SEMrush, MS Clarity, and similar platforms, providing data-backed recommendations to enhance user experience and conversion rates.
* Collaborate with the content team, developers, and client stakeholders to optimize site architecture, content, meta elements, internal linking, and technical SEO elements specific to SaaS platforms.
* Build and manage backlink strategies that enhance domain authority, focusing on high-quality, relevant links from tech and SaaS ecosystems.
* Perform competitive analysis to uncover gaps and opportunities, benchmarking against industry peers in the SaaS space.
* Monitor algorithm updates, emerging trends (like AI-driven search), and SaaS-specific best practices, adapting strategies to maintain long-term performance.
* Create detailed reports and presentations on SEO metrics, ROI, and progress, communicating insights clearly to non-technical clients.
* Integrate SEO with broader marketing efforts, such as content marketing, PPC, and digital PR campaigns, to support holistic growth for SaaS clients.
* Present SEO performance reports and strategy updates to clients during monthly meetings, collaborating with account managers to ensure alignment with business objectives.##
*
* Key responsibilities:

*** Embody our core values of innovation, client-centricity, and results-orientation in all interactions.
* Maintain organized documentation of strategies, audits, and client communications for seamless team collaboration.
* Take ownership of projects, proactively identifying issues and implementing solutions to exceed client expectations.
* Stay ahead of the curve by sharing knowledge on SEO trends and tools within the team.
* Manage multiple client accounts simultaneously, balancing deadlines and priorities in a fast-paced environment.##
** A typical week might include:
*** 25% Internal team meetings and strategy brainstorming.
* 10% Client calls and presentations.
* 65% Hands-on client work, such as audits, research, optimizations, editorial calendar planning, and reporting.##
** You could be a great fit if you have:
*** A Bachelor’s degree or equivalent experience in Marketing, Digital Media, Computer Science, or a related field.
* 3+ years of proven SEO experience, ideally in a B2B or SaaS environment, with a track record of improving organic performance and revenue impact.
* Strong proficiency in SEO tools like SEMrush, Google Analytics, Google Search Console, and Looker Studio.
* Solid understanding of technical SEO, including HTML/CSS basics, site speed optimization, and schema markup relevant to SaaS products.
* Excellent analytical skills to interpret data and derive insights, paired…