Bilingual Content and SEO AEO Manager​/Gestionnaire, marketing de contenu et SEO

Toronto, ON (Canada)

We are Trader, a Canadian leader in digital automotive solutions. Our flagship brands — , Auto Sync , Dealer track Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

is Canada’s largest automotive marketplace, with over 25 million monthly visits .

As part of Auto Scout
24 group
, Europe’s largest online car marketplace, we’r e shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

As a Content Marketing and SEO Manager
, you willbe responsible forthe conception, execution,and optimization of content-led SEO initiatives across our digital   With a strong focus on customer-centric,high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.

This is a full-time, permanent roleoperatingin a hybrid working model.

This role is based in Canada with hybrid work options from one of our offices:

• Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1
• Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3

• Own the creation, updating, and quality assurance of automotiveadvicecontent and SEO-focusedproductpages by developing a deep understanding of customer needs, search intent, and user journeys
• Brief, manage, and collaborate with external content agencies and freelance partners to ensuretimelydelivery of high-quality, SEO-optimized content aligned with quality standards
• Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
• Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
• Identify
  
  SEO/AI opportunities and conduct research for new and existing content using advancedsoftwaresuch as Semrush,SISTRIX,Ahrefs,Ryte, and similar platforms
• Collaborate with international stakeholders within the Auto Scout
  24 Group to align content initiatives across markets
• Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
• Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

• Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset
• Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
• Strong knowledge of current SEO/AEObest practices and content optimization methodologies
• Experience with SEO/AEOand web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
• Familiarity with HTML and modern content management systems
• Excellent written and verbal communication skills
• Strong analytical mindset with attention to detail
• High motivation to learn and adapt in afast-paced digital environment
• Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus

• Professional proficiency in English (written and spoken)
• Professional proficiency in French (written and spoken)

• Reports to the Team Lead, Content, based at the global headquarters in Munich

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

• Employee and Family Assistance program
• Virtual wellness events
• Regular internal training programs
• Financial planning with 3% matching Pension
• Annual bonus structure

The expected compensation for this position is: [80K-85K Base]

We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

This job posting is for an existing vacancy.