Senior Manager, Digital Marketing

Senior Manager, Digital Marketing page is loaded## Senior Manager, Digital Marketing locations:
Toronto - Wellington Sttime type:
Temps pleinposted on:
Publié aujourd'huijob requisition :
JR5856
** Putting people first, every day
** BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a  with a high priority on your personal and professional growth.
** Your Opportunity
** As the
** Senior Manager, Digital Marketing**, you will play an important national leadership role in shaping and advancing our digital marketing strategy to drive brand visibility, client engagement, and measurable growth.

You are a strategic, progressive and technically fluent leader who thrives in a collaborative, matrixed professional services environment. This is for an existing vacancy where you will play a pivotal role in balancing innovation with practical execution and bring a strong understanding of how digital performance contributes to firm growth.
* Own and evolve BDO Canada’s digital marketing channels as strategic growth platforms and primary digital conversion engine.
* Drive continuous optimization of user experience (UX/UI), page speed, conversion rate optimization (CRO), A/B testing, and personalization aligned to client journey stages.
* Ensure all digital initiatives support firm priorities, industry growth strategies, and national campaigns.
* Support brand growth on all digital platforms, ensuring a consistent and high impact experience
* Oversee the technical SEO foundation.
* Partner with internal, external and global technical teams to ensure the website infrastructure supports scalability, performance, and discoverability.
* Develop and execute content SEO strategies tailored to complex, expertise-driven professional services offerings.
* Develop strategies to position BDO’s thought leadership within AI-powered search results, featured snippets, and answer-based search experiences.
* Structure content to enhance discoverability by AI tools and large language models.
* Monitor evolving search behaviours and emerging technologies to ensure the firm remains competitive and visible in AI-driven environments.
* Help design and execute integrated campaigns that move prospects from awareness to MQL to SQL, with a focus on pipeline contribution and measurable ROI.
* Optimize conversion metrics across the funnel and continuously refine strategies based on performance insights.
* Partner closely with the Market Activations team to ensure that key channels are leveraged effectively across campaigns.
* Lead the e-mail marketing strategy, including segmentation, behavioural triggers, and personalized content journeys for long sales cycles.
* Design and execute Account-Based Marketing (ABM) programs targeting priority accounts and buying committees, coordinating website personalization, email sequences, and tailored content strategies.
* Translate analytics into actionable insights and strategic recommendations for senior leadership.
* Identify which channels, content, and campaigns generate qualified pipeline and continuously optimize investment allocation.
** People Leadership & Collaboration
*** Lead and develop a high-performing digital marketing team, fostering a culture of accountability, innovation, and continuous learning.
* Serve as the firm’s subject matter expert (SME) in digital marketing, SEO, marketing technology, and AI search strategy.
* Collaborate effectively across a national, matrixed environment.
* The expected range of compensation for this role is $126,000 to $176,000
** You demonstrate BDO's core values through all aspect of your work:
Integrity, Respect and Collaboration
* You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
* You identify, recommend, and are focused on effective service delivery to your clients
* You share in an inclusive and engaging work environment that develops, retains & attracts talent
*…