Who We Are:
Every transaction matters. Every Canadian matters. At Interac, we protect both — driving trust, security, and inclusion, so our digital economy thrives.
Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day — across both digital and physical environments.
As the backbone of Canada’s financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.
Digital Marketing, Lead, Paid/CRM
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.
We’re building a high-performing, next-generation digital marketing function to support our evolving business. As Digital Marketing, Lead, Paid/CRM , you will play a pivotal role in shaping and executing how we activate go-to-market programs through paid and owned digital channels. You’ll sit at the heart of our Digital Marketing Centre of Excellence, working hand-in-hand with Product Marketing leaders to turn strategy into action—and results—across paid media and CRM.
You will partner with marketing teams to lead planning and execution, manage agency and platform relationships, and own our CRM operations. You’ll also guide the broader team on digital best practices and the application of AI and automation, helping to establish a marketing function that is modern, measurable, and forward-looking.
You’ll be responsible for:
Campaign Strategy & Execution:
Translate product marketing strategies into integrated CRM and media campaigns that drive acquisition, engagement, and retention for B2B and B2C audiences.
Help define the channel mix strategy across paid and owned channels to drive revenue and pipeline generation.
Define success metrics and measurement plans in partnership with analytics and Product Marketing teams.
Cross-Functional Partnership:
Act as a strategic partner to Product Marketing, guiding them through campaign planning, media activation, and CRM design.
Collaborate with internal stakeholders, agencies, and Mar-tech teams to enable seamless campaign execution.
Represent the CRM and media perspective in integrated marketing planning and roadmap conversations
CRM & Lifecycle Leadership:
Support the development of lifecycle marketing programs across Salesforce Marketing Cloud.
Help define segmentation, personalization, and trigger logic based on customer insights.
In partnership with Product Marketing, ensure CRM performance is optimized across journeys, creative, and messaging.
Paid Media Oversight:
Manage agency partners to deliver efficient and effective media performance across paid search, social, programmatic, and other digital channels.
Drive media innovation, including testing of new formats, platforms, and audience strategies.
Evaluate performance continuously and iterate campaigns to improve ROI and customer value.
Technology & Capability Building:
Champion the use of AI, automation, and advanced Mar-tech tools across campaigns.
Source and manage CRM tools and platforms in collaboration with IT/Martech teams.
Develop toolkits, playbooks, and training to scale best practices across the team
You bring:
10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.
Demonstrated ability to lead cross-functional marketing…
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