Content Coordinator

About

The Role
As a Content Coordinator, you’ll power BWZ’s content engine—the core of our business—by directly producing new content and updates using our in‑house AI and automation technology. Reporting to the SEO Content Manager, you’ll work inside systems to generate, refine, and QA content across multiple publications, ensuring each piece is accurate, helpful, SEO‑optimized, and delivered on schedule. You’ll translate SOPs, templates, and format standards into consistently excellent output at scale, while supporting freelance contributors when needed.

Beyond day‑to‑day production, you’ll help evolve the systems behind our content by identifying edge cases, surfacing recurring issues, and sharing insights that improve prompts, templates, and workflows. This role is ideal for someone who thrives in structured processes, loves creating clear and engaging content, and is excited to help shape the next generation of AI‑native editorial operations.

What You’ll Be Doing (Responsibilities)
Produce New Content at Scale

Produce high‑quality content across BWZ publications using in‑house automations, SOPs, templates, and formats

Maintain strong output velocity while upholding accuracy, clarity, and SEO requirements

Identify recurring issues, edge cases, or blocker patterns and surface them to the SEO Content Manager

Manage and collaborate with freelance Content Producers (as needed) to ensure timely and high‑quality delivery

Upgrade Content at Scale

Meet monthly and quarterly upgrade targets

Apply scaled upgrade workflows using in‑house technology and automations to improve clarity, structure, and SEO performance

QA all upgrades for alignment with format, UX, SEO, and internal linking requirements

Implement new SOPs, prompt changes, and structural improvements as necessary

Surface insights from upgrades (quality gaps, ranking blockers, recurring issues) to inform future improvements

Own Content Quality

QA all assigned content—new and upgraded—to ensure accuracy, readability, SEO alignment, and brand consistency

Ensure visuals, CTAs, internal links, and structural elements are implemented correctly

Monitor performance of published content to identify quality or UX issues and share findings with the SEO Content Manager

Collaborate with the SEO Content Manager to uphold the integrity of each content format and implement improvements at scale

How Your Success Will Be Measured

Content Production & Velocity:
Volume and consistency of new content and upgrades you produce each month, measured by meeting or exceeding publishing targets while maintaining high quality

Organic Traffic Impact:
Growth in organic traffic from the content you produce or upgrade, focusing on meaningful increases in GA Users across priority pages

Keyword Rankings:
Number of published pieces that achieve top‑3 rankings for their primary target keywords, demonstrating strong execution against SEO and format standards

Your Skillset Includes

1+ years of experience in content production, content coordination, editorial operations, or a similar role

Strong writing, editing, and QA skills with attention to accuracy, clarity, and structure

Familiarity with SEO principles and on‑page best practices

Ability to follow detailed SOPs, templates, and workflows with consistency and precision

Comfort using AI tools (e.g., ChatGPT, Claude) as part of a structured editorial process

Experience with tools like Word Press and Airtable (or willingness to learn)

Highly organized, reliable, and able to manage multiple pieces of content simultaneously

Proactive at identifying issues, patterns, and opportunities for workflow improvements

Interest in AI‑native editorial systems and scaling content production workflows

Nice to Haves

Background in SEO writing, content marketing, or operational editorial work

Familiarity with visual standards, internal linking frameworks, or structured content formats

Experience using tools like Ahrefs, Clearscope, or other SEO/AI writing assistants

Experience working with freelance writers or contractors

Salary Statement
This full‑time position is available as either remote or hybrid, with an annual salary in the range of CA $55,000 to CA $65,000. The range is…