Growth Marketer & Paid Social Manager

Total Comp: $150k – $250k CAD (base + performance bonus)

At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men's Health, Running Magazine, and Ultra running Magazine.

We’re growing rapidly and we’re hiring a Growth Marketing & Paid Social Manager to own and scale our paid acquisition engine.

This is a hands-on leadership role
. You’ll manage and collaborate with a 10+ person marketing team, but you won’t sit on the sidelines. You’ll be hands-on across ad creatives, campaigns, and funnel optimization, with clear ownership to identify and fix growth bottlenecks and drive growth outcomes.

• Own and scale paid acquisition across Meta & Google with a direct-response focus
• Work closely with our creative team to test and iterate ad concepts and angles
• Identify and fix growth bottlenecks across the funnel — ads, landing pages, offers, email, and on-site experience
• Review and optimize landing pages and funnels to improve conversion rate, AOV, and contribution margin
• Own core growth KPIs (CAC, ROAS, AOV, MER, contribution margin) and drive them forward
• Unlock new growth opportunities by proactively surfacing growth problems and executing solutions without being told

• Paid campaigns are scaling profitably with a clear testing and learning cadence
• New creative angles have been identified and turned into repeatable winners
• Funnel improvements (landing pages, offers, email, or on-site) have driven measurable lifts in conversion and efficiency
• You’ve delivered noticeable improvements in contribution margin through scaling paid campaigns, website optimization, and funnel changes
• You’ve taken clear ownership of growth outcomes — not just ad accounts — and made the system more efficient

• 5+ years in performance marketing or growth with hands-on ownership of paid acquisition (Meta & Google)
• DTC or eCommerce experience strongly preferred
• Strong understanding of creative strategy and what makes a good direct response ad
• Comfortable diagnosing and fixing problems across the full funnel — not just inside ad accounts
• Data-driven and fluent in CAC, ROAS, AOV, MER, and contribution margin
• Takes ownership by default and executes without needing to be micromanaged
• Moves fast, prioritizes well, and is accountable for results

We’re looking for people who:

• Are ambitious and want to be genuinely great at what they do
• Have high standards for their own work
• Take ownership and don’t need to be micromanaged

If you’re looking for something comfortable or low-pressure,
this won’t be a fit
.

• Total compensation: $150k – $250k CAD

• Performance Bonus
• A fast-growing team with real ownership and impact
• The chance to help build a category-defining brand
• Hybrid work environment (2 days in-office)