Marketing

Your Challenge

Field Marketing Leadership

Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments.

Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals.

Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models.

Partner with Rev Ops to refine funnel metrics, performance dashboards, and ROI reporting.

Partner Marketing

Develop and execute partner marketing strategies to, through, and with strategic partners cloud platforms, system integrators, resellers).

Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline.

Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans.

Digital & Web Marketing

Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth.

Field & Regional Marketing

Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities. This will be a global model with specific focus on growth in North America, EMEA, and ANZ.

Ensure consistent brand and messaging while optimizing for local market dynamics.

Leadership & Cross-Functional Alignment

Mentor and scale a high-performing global team that blends creativity with data-driven rigor.

Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs.

Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth.

Is This You?

12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level.

Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required.

Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based.

Strong understanding of partner ecosystems cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs.

Curiosity, creativity, and the desire to drive organizational and operational transformation with AI.

Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders.

Comfort with CRM, MAP, and BI tools Salesforce, Marketo, Hub Spot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology.

Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards.

Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.

Data management / data quality / AI industry experience preferred but not required.

At Ataccama
, our core values are Candid & Caring
, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don’t worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant.

We believe technology should support the process, not replace the human touch. We currently use AI-assisted tools - Metaview for interview notes and Lever Talent Fit to help highlight key experience. This posting is a genuine, active position in Ataccama.
Perk…