Bilingual Product Manager

Overview

Location Address:
Hybrid - Toronto – 2 days/week (Tuesdays/Thursdays)
Contract Duration: 12 months
Possibility of extension & conversion to FTE
Number of Positions: 1
Schedule

Hours:

9am-5pm Monday-Friday; standard 37.5 hrs/week
Reason:
Additional Workload
Role:
Senior Product Manager, Business Digital Enablement CRM Solutions

Story Behind the Need

Business group: IB Retail Value Proposition – International banking retail includes different international countries mainly Lat Am operations, this specific one covers ECR, DR and Peru and Chile – working in business and digital lines for retail banking for those areas

Project:
Product Manager for CRM Retail Project for next 1.5 years – modernization of customer relationship system, platform that advisors use in the branches, the platform (Sales Platform) is 9+ years old, the platform is being modernized to a new one Retail Plus (in house platform) - platform is to manage relationship with clients and to action campaigns there, to manage portfolio with clients and for reporting purposes – phase: has already been implemented in Chile, so will be re-using some of the components, functionalities to replicate in the other regions, so there is a template

Candidate Value Proposition:

The successful candidate will have the opportunity to work with international stakeholders, exposure to a high-visibility digital project, work in close partnership with consumer and small business teams, for a top 5 Canadian Bank.

• As Senior Manager, Business Digital Enablement CRM Solutions, you will contribute to the oversight and strategic design of CRM primary product capabilities in IB Retail & Digital Banking, to drive client experience and to build primacy across the target IB Retail Segments while ensuring the business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.
• The incumbent acts as a Sr. Product Manager and manages the design and deployment front-line tools and solutions across our international markets for retail and small business segments.
• As a Sr. Product Manager, you will manage the definition, design, implementation and operational integrity of the enterprise wide IB Retail Business Digital Enablement roadmap, depending on the area of specialization (but not limited):
  Customer Relationship Management (CRM) technology (iCRM, Sales Platform, Salesforce), and campaign/portfolio management technology.
• The incumbent will work in close partnership with teams in Consumer Analytics, Digital Banking, Global Banking Technology, Global Operations, local business lines and the rest of the Consumer & Small Business team to identify, define and build innovative technology solutions for customers to deepen relationships and their engagement with products and solutions.
• Lead user led design sessions with front line users to ensure product design is reflective of the needs of the user
• Sr. Product Manager for IB Retail & Digital CRM solutions — define and execute the product vision, strategy, and roadmap; translate business goals into clear and actionable product plans.
• Aligns IB CRM Capability Map with distribution and segments team focussing on growth segments
• Utilize data and analytics to identify user needs, track product performance, and make informed decisions. Conduct market research, user testing, and competitor analysis to stay ahead of industry trends and customer expectations
• Work closely with cross-functional teams, including engineering, design, and QA, in an Agile/Scrum environment. Drive the product development process, manage sprints, and ensure timely delivery of high-quality features.
• Take ownership of your work, demonstrating a proactive and results-oriented approach. Exhibit strong problem-solving skills and the ability to navigate complex challenges with minimal supervision.
• Define and lead change management framework to assist in the implementation and adoption of any new technologies / functionalities deployed.
• Foster effective communication and collaboration with various stakeholders, including internal teams, clients, and external partners. Present product…