Senior Manager,Digital Marketing Delivery Job Toronto area,Ontario Canada,IT/Tech

Position: Senior Manager, Digital Marketing Delivery - Tangerine

Is this role right for you?

In this role, you will:

Lead the strategic orchestration and execution of all digital marketing campaigns across owned channels including email, push notifications, mobile ads, .com promotions, and emerging digital touchpoints.

Guide and collaborate with editorial and creative teams to deliver content that aligns with marketing strategy and campaign objectives, ensuring consistency and impact.

Champion cross-functional partnerships across Marketing, Client Experience, Customer Insights, Product Management, Martech, Contact Centres, and other key stakeholders to deliver growth and retention-focused communications and measure success.

Champion a culture of data-driven decision-making by leveraging advanced analysis of client behaviour, channel performance, and segmentation to deliver data-informed campaign optimizations that enhance message relevance and maximize campaign ROI.

Collaborate with the team to harness analytic platforms such as Google Analytics and Looker Studio Pro to monitor campaign performance, apply real-time optimizations, and uncover actionable insights that shape future strategies.

Foster strong collaborative relationships with Tangerine Marketing and Product teams, acting as a trusted advisor and strategic partner.

Lead and mentor a team of Digital Marketing Delivery Managers, providing guidance, coaching, and performance management to build capability and deliver excellence.

Ensure compliance with banking and regulatory requirements, maintaining awareness of amendments and responsibilities to safeguard organizational integrity.

Other duties as assigned.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

University Degree in Marketing, Advertising and/or equivalent combination of education and work experience – MBA from a leading institution is highly desirable

Minimum 6-8 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)

Minimum 6-8 years of strategic digital marketing experience, working in an agile/quick to market environment is an asset

Hands-on experience with journey orchestration platforms such as Adobe Journey Optimiser (AJO), Braze, or similar tools for designing and managing customer journeys.

Familiarity with analytics platforms like Google Analytics (GA) or Adobe Analytics for measuring and optimizing campaign performance.

What's in it for you?

Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.

Join a modern banking environment where design plays a central role in shaping client value.

Be part of a high-visibility team that is reimagining the future of personal finance in Canada.

You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.

You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.

You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

* Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)


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